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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Jamaica, The Bahamas to Collaborate to Grow Regional Tourism

KINGSTON, Jamaica, Tuesday, June 5, 2023: Another alliance is being forged between Jamaica and a key Caribbean tourism partner in a drive to develop a cooperative approach to air travel and grow regional tourism.

Bartlett Outlines Framework for Jamaica’s Tourism Development

MONTEGO BAY, Jamaica, June 4, 2023: Minister of Tourism, Hon. Edmund Bartlett has identified sustainability of the national economy as key to his vision for tourism in the immediate future.

Summer Tourism Boom as Celebrities Flock Jamaica

KINGSTON, Jamaica, Sunday, May 28, 2023: Coming out of the best winter tourist season ever, Jamaica is now set to achieve record visitor arrivals for the summer.

Jamaica Welcomes Over 1.5 Million Visitors Since January 1, 2023

Kingston, Jamaica; May 16, 2023: With the Jamaican tourism sector continuing on its robust growth trajectory for 2023, Minister of Tourism, Hon. Edmund Bartlett, has revealed that as of May 10, 2023, the island has welcomed just over 1.5 million total visitors, with provisional gross earnings exceeding US$ 1.6 billion for the same period.

Minister Bartlett to Attend UNWTO Executive Meeting in Punta Cana

Kingston, Jamaica; Tuesday, May 16, 2023: Minister of Tourism, Hon. Edmund Bartlett, this morning departed the island to join global tourism leaders for the 118 th Session of the World Tourism Organization’s (UNWTO) Executive Council, which runs from May 16-18, in Punta Cana, Dominican Republic.

Bartlett Outlines Caribbean Insurance Industry’s Pivotal Role in Tourism Safety and Security

MONTEGO BAY, Jamaica, Monday, 15 May 2023: Caribbean insurance companies have been challenged to play a pivotal role in ensuring safety and security within the regional tourism industry.

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