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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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St. Thomas Being Positioned as the Next Frontier for Tourism Development in Jamaica

Kingston, Jamaica; Friday, June 30, 2023: The parish of St. Thomas is set to experience a rapid transformation of its tourism product with the surge of new developments on the way. Tourism Minister, Hon. Edmund Bartlett reinforced this while addressing residents in Hillside during the recently concluded islandwide Destination Assurance tour. Minister Bartlett stressed that once key pieces of infrastructure like the Southern Coastal Highway Improvement Project (SCHIP) and the new Morant Bay Urban Centre are in place, investments will begin to flow into the eastern parish.

Jamaica Elected to Serve on UNWTO Executive Council

Quito, Ecuador; Wednesday, June 28, 2023: Jamaica has been elected to serve on the United Nations World Tourism Organization’s (UNWTO) Executive Council for 2023-2027 alongside Colombia. The decision was made during the 68th UNWTO Commission for the Americas Meeting (CAM) currently underway in Quito, Ecuador.

Plans to Develop Ken Wright Cruise Ship Pier on the Heels of Impressive Winter Season

Kingston, Jamaica; Wednesday, June 28, 2023: Minister of Tourism, Hon. Edmund Bartlett has indicated that discussions are underway for further development of the Ken Wright Cruise Ship Pier in Port Antonio, Portland. The pier experienced its busiest winter season with the arrival of 12 cruise ships, carrying over 5000 visitors and on average 43 yachts arriving per month including several mega yachts, last winter.

Bartlett Travels to Ecuador for UNWTO Commission for the Americas Meeting

Kingston, Jamaica; Monday, June 26, 2023: Tourism Minister, Hon. Edmund Bartlett departed the island over the weekend to join regional representatives at the 68th World Tourism Organisation (UNWTO) Regional Commission for the Americas Meeting (CAM) & Seminar On Sustainable Investments being held in Ecuador’s capital city Quito from Tuesday, June 27 to Wednesday, June 28.

JCTI and HEART/NSTA Trust to Collaborate on Job Readiness Programme for Tourism

Kingston, Jamaica; Friday, June 23, 2023: With the tourism sector grappling with staffing challenges in the wake of the COVID-19 pandemic, the Jamaica Centre of Tourism Innovation (JCTI) is proposing a strategy for attracting new recruits and preparing them for available jobs in the tourism industry.

Local Farmers Earn Over $300 Million Through ALEX Platform

Kingston, Jamaica; Thursday, June 22, 2023: Through the innovative Agri-Linkages Exchange (ALEX) online platform, facilitated by the Tourism Enhancement Fund (TEF), small farmers across Jamaica have been directly connected to buyers in the tourism industry, which has earned them over $300 million in revenue as of May 2023. Minister of Tourism, Hon. Edmund Bartlett made the announcement in his 2023 Sectoral Debate closing presentation earlier this week.

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