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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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DAFS Stakeholder Consultations 95% Complete as Tourism Ministry Intensifies Policy Efforts

Kingston, Jamaica; Thursday, June 22, 2023: Tourism Minister, Hon. Edmund Bartlett has revealed that stakeholder consultations for the Destination Assurance Framework and Strategy (DAFS) are nearing completion as the Ministry moves to bring the document before Parliament in the current fiscal year.

Jamaica Records 2 Million Visitors Since January Ahead of Summer Tourism Boom

Kingston, Jamaica; Wednesday, June 21, 2023: Minister of Tourism, Hon. Edmund Bartlett has announced that as Jamaica heads into what is expected to be its best summer tourist season ever, the island has already welcomed two million stopover and cruise visitors since the start of the year.

First Phase of Trench Town Vin Lawrence Park Project Completed

Kingston, Jamaica; Wednesday, June 21, 2023: The Tourism Product Development Company (TPDCo) has completed the first phase of renovation works being undertaken at the Vin Lawrence Park in Trench Town, Kingston. Minister of Tourism, Hon. Edmund Bartlett made the disclosure during his Sectoral Debate closing presentation in the House of Representatives yesterday (June 20).

Jamaica Number One Caribbean Destination in Growth for Delta Vacations

MIAMI, Florida; June 14, 2023: As Jamaica’s tourism sector continues its robust recovery, the island has been dubbed the number one Caribbean destination for Delta Vacations in terms of growth. With over fifty years in business, Delta Vacations, a Delta Airlines company, is one of the largest vacations providers in the United States. Delta Airlines is a major airline out of the United States and is a legacy carrier.

Minister Bartlett Travels to the USA Ahead of Summer Tourism Boom

Kingston, Jamaica, Thursday, June 8, 2023: As Jamaica braces to experience its best summer tourist season ever, Minister of Tourism, Hon. Edmund Bartlett and a team of senior tourism officials have departed the island for the United States to engage with critical stakeholders in Jamaica’s largest visitor source market.

Bartlett Bats for Protection of Tourism, Agricultural Workers

Montego Bay, Jamaica, Tuesday, June 6, 2023: Minister of Tourism, Hon. Edmund Bartlett has invited the powerful Insurance Association of the Caribbean (IAC) to partner with tourism to build resilience to secure sustainable growth, particularly within the tourism and agricultural industries.

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