News Releases

PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Bartlett Targeting 250,000 Visitors from Latam over the Next 5 Years

Kingston, Jamaica; Wednesday, August 2, 2023: Buoyed by the full recovery of Jamaica's tourism sector, Hon Edmund Bartlett, Minister of Tourism is targeting 250,000 visitors from Latin America (Latam) over the next 5 years. The move forms part of the Minister's aggressive push to reengage this large source market.

Tourism Workers Pension Scheme Pulls in $876 Million Since 2022

MONTEGO BAY, Jamaica; Friday, July 28, 2023: Minister of Tourism, Hon Edmund Bartlett has urged delinquent employers in the tourism industry “to step up to the plate and honour their commitment to workers to match the 5 percent contribution” made by members of the Tourism Workers Pension Scheme (TWPS).

Minister Bartlett Leads Rebuilding Effort in Latin America to Boost Arrivals

Kingston, Jamaica; Thursday, July 27, 2023: In a bid to boost Jamaica’s share of the lucrative South American travel market, Minister of Tourism, Hon. Edmund Bartlett has departed the island en route to three Latin American countries where he will engage critical tourism stakeholders during a weeklong visit to the region.

Tourism Can Aid Greatly in Achieving Sustainable Development Goals

Kingston, Jamaica; Monday, July 17, 2023: The pivotal role of tourism as the lifeblood of many rural communities in Jamaica and in achieving the Sustainable Development Goals (SDGs) has been outlined to a global audience by Minister of Tourism, Hon. Edmund Bartlett. Minister Bartlett highlighted the importance of the sector in this regard while addressing participants at a special side event during the United Nations (UN) High-Level Political Forum (HLPF) on sustainable development recently.

Minister Bartlett Travels to New York for High-Level UN Forum on Sustainable Development

Kingston, Jamaica; July 13, 2023: Minister of Tourism, Hon. Edmund Bartlett will be travelling to the United Nations (UN) headquarters in New York City to attend a High-Level Political Forum (HLPF) on Sustainable Development. Minister Bartlett departs the island today, Thursday, July 13 and is expected to participate in the HLPF’s official side event on Economic, Social, and Environmental Sustainability in Tourism on Friday, July 14.

Jamaica Seeks To Regain South American Visitor Market

Kingston, Jamaica; Saturday, July 1, 2023: Jamaica has set its sights on regaining its share of the South American visitor market.

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