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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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JAPEX 2023 Opens on High Note

MONTEGO BAY, Jamaica; Tuesday, September 12, 2023: With a target in sight of earning US$4.1 billion, Minister of Tourism, Hon Edmund Bartlett is quite pleased that Jamaica is having its best year ever in visitors arrivals.

Airlift From Canada to Jamaica to be Boosted in November

MONTEGO BAY, Jamaica; Tuesday, September 12, 2023: Minister of Tourism, Hon Edmund Bartlett has welcomed news that air seats out of Canada will increase significantly as of November 5, this year when Canada Jetlines introduces twice-weekly flights between Toronto and Montego Bay.

Bartlett Steps Up Multi-Destination Tourism Drive as Jamaica Targets LATAM Market

Kingston, Jamaica; Thursday, September 7, 2023: As Jamaica seeks to unlock the vast potential of the Latin American (LATAM) visitor market, Minister of Tourism, Hon. Edmund Bartlett, has emphasised the importance of multi-destination tourism and 'co-petition' to this initiative. Minister Bartlett highlighted the issue during his address at the 'Keys to LATAM’ Conference, organised by the Private Sector Organisation of Jamaica (PSOJ) and Adtelligent Limited. The conference, held earlier today (September 7) at the Spanish Court Hotel, brought together industry professionals to explore business opportunities in the lucrative Latin American (LATAM) market.

Minister Bartlett Hails Michael Campbell as a Stalwart of Impeccable Character

KINGSTON, Jamaica; Thursday, September 7, 2023: Minister of Tourism, Hon Edmund Bartlett has hailed the late founder of Island Car Rentals, Mr. Michael Campbell, describing him as “a true stalwart in the transportation subsector of tourism and a man of impeccable character.”

Jamaica Wins Big at WTA Caribbean & The America’s Gala 2023

Kingston, Jamaica; Monday, August 28, 2023: It was an exciting weekend for Jamaica on the international stage with the destination taking home over 30 major awards at the 2023 World Travel Awards Caribbean & The America’s Gala, held on August 26 in St. Lucia.

Jamaica Only Caribbean Nation to Secure Increased Earnings Post-Pandemic

Kingston, Jamaica; Thursday, August 24, 2023: As Jamaica enjoys its best summer tourist season ever, Minister of Tourism, Hon. Edmund Bartlett has revealed that the island is now the only Caribbean nation to secure increased earnings in the aftermath of the COVID-19 pandemic.

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