Minister Bartlett Leads Mission to US to Stimulate Market Post-Hurricane Melissa
KINGSTON, Jamaica; Wednesday, December 17, 2025 – Minister of Tourism, Hon. Edmund Bartlett, departed the island today for a three-day strategic mission to New York aimed at accelerating Jamaica’s tourism recovery following Hurricane Melissa. With the United States as Jamaica’s primary source market, the mission will provide direct engagement with major media outlets and key trade publications to ensure continued stability and growth in visitor arrivals. “Sustained engagement with our key partners in the United States is critical as we enter the Winter Tourist Season,” said Minister Bartlett. “The purpose of these engagements, in the aftermath of Hurricane Melissa, is to stabilize and stimulate our main market. These efforts are vital for our tourism direct revenue inflows and the essential linkages tourism provides to other economic sectors.” The delegation’s itinerary focuses on two primary objectives: market reinforcement and inventory restoration. Minister Bartlett will be engaging in an intensive media blitz, including televised interviews on NBC’s New York Live, FOX WNYW’s Good Night New York and WPIX New York Living.