Bartlett Unveils Jamaica’s Tourism 3.0 Framework at Americas Investment Forum
Tourism Minister Calls for Caribbean “Co-petition” to Drive Next Era of Tourism Santo Domingo, Dominican Republic; Thursday, July 2, 2026: “The future of tourism will be defined not by the number of visitors destinations attract, but by the value tourism creates for their people,” Jamaica’s Minister of Tourism, Hon. Edmund Bartlett, declared today as he unveiled Jamaica’s Tourism 3.0 Framework at the Americas Investment Forum 2026. Speaking during the leadership panel on “Building a Regionally Integrated Tourism Strategy,” Minister Bartlett said the global tourism industry is entering a new competitive era where destinations succeed by combining resilience, innovation, skilled people, seamless visitor experiences and strong governance to create sustainable economic value. “Jamaica’s Tourism 3.0 Framework recognises that the future of tourism is not simply about growing visitor arrivals, but about growing the value tourism creates for workers, businesses, communities and the wider economy,” Bartlett said. “The destinations that will lead tomorrow are those that invest not only in hotels, but in people, partnerships, productivity, resilience and trust,” he added.