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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Bartlett Leads Strong Marketing Push in Eastern Europe

Kingston, Jamaica; Tuesday, August 22, 2023: On the heels of an impressive ninth consecutive quarter of economic growth for Jamaica’s tourism industry, Minister of Tourism, Hon. Edmund Bartlett has kicked off engagements in Eastern Europe with a marketing blitz to promote destination Jamaica amid the staging of the 19 th World Athletics Championships underway in Budapest, Hungary.

Tourism Positions SMTEs To Meet Tourism Demand

MANDEVILLE, Jamaica, Sunday, August 20, 2023: With small and medium tourism enterprises (SMTEs) accounting for 80 percent of all tourism business, Minister of Tourism, Hon. Edmund Bartlett says that sector is being positioned to meet the demands of today’s travellers.

Bartlett says Caribbean is the Bridgehead between Continental Africa and African Diaspora in the Americas

Kingston, Jamaica; Wednesday, August 16, 2023: With global forecasts positioning travel and tourism as a leading driver of Africa’s economic growth over the next decade, Jamaica’s Minster of Tourism Hon. Edmund Bartlett has highlighted the strategic importance of the Caribbean in engaging members of the African Diaspora domiciled in the Americas to forge stronger partnerships between both regions and benefit from this promising trajectory.

Literary and Creative Arts Vital to Jamaica’s Tourism Product

Kingston, Jamaica; Monday, August 14, 2023: Minister of Tourism, Hon. Edmund Bartlett has emphasised the important role the literary and creative arts play in driving success within Jamaica’s tourism sector. Minister Bartlett also highlighted Kingston’s emerging status as a cultural powerhouse regionally and indicated the Ministry’s commitment to continue supporting the growth of the local creative industry.

Summer 2024 for LATAM Airlines Nonstop Flights to Jamaica

SANTIAGO, Chile; Wednesday, August 2, 2023: Minister of Tourism, Hon Edmund Bartlett has announced that summer 2024 has been earmarked for the resumption of nonstop flights with LATAM Airlines to Jamaica. The move follows discussions today with top executives from LATAM airlines in Chile.

Messi's Argentina Remains Jamaica's Number One Market in Latin America

Buenos Aires; ARGENTINA; Tuesday, August 2,2023: Minister of Tourism, Hon Edmund Bartlett, in relaying some of the strategic objectives for the Latin American (Latam) market, has singled out Argentina as a critical part of those objectives. Home to popular international football player Lionel Messi, with a population of 45 million, Argentina represents the largest market for Jamaica in the region.

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