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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Minister Bartlett Receives CHTA President’s Award for Caribbean Excellence in Tourism

BRIDGETOWN, Barbados; Wednesday, May 10, 2023: Minister of Tourism, Hon Edmund Bartlett has been recognized for his stellar contribution to the regional tourism industry. The Minister received the Caribbean Hotel and Tourism Association’s prestigious President’s Award for Caribbean Excellence in Tourism during the Travel Forum and Awards luncheon held at Sandals Royal Barbados yesterday (May 9).

Redefinition of Tourism Post COVID Needed to Accelerate Growth in the Region

BRIDGETOWN, Barbados; Tuesday May 9, 2023: Minister of Tourism, Hon Edmund Bartlett has urged regional tourism stakeholders to redefine the industry in what can now be described as the new post-COVID era.

Jamaica and Dubai to Collaborate on Tourism

Dubai, United Arab Emirates; May 8, 2023: Tourism Minister, Hon. Edmund Bartlett has revealed that plans are afoot to facilitate tourism cooperation between Jamaica and Dubai following a meeting with H.E. Abdulla Al Saleh, Undersecretary of Foreign Trade and Industry in the Ministry of Economy in the United Arab Emirates (UAE).

Bartlett to Participate in Caribbean Travel Marketplace

KINGSTON, Jamaica; May 8, 2023: Minister of Tourism, Hon Edmund Bartlett will continue his push for the introduction of a multi-destination tourism framework within the region as he heads to Barbados for the annual Caribbean Hotel and Tourism Association’s (CHTA) Caribbean Travel Marketplace trade show. The highly anticipated event runs from May 9 to May 11, 2023.

Minister Bartlett Welcomes New Norse Flight Service Between UK & Jamaica

Kingston, Jamaica; Thursday, May 4, 2023: Minister of Tourism, Hon. Edmund Bartlett, has welcomed the announcement by low-cost Norwegian airline Norse Atlantic Airways that it will expand its services to the Caribbean to include Jamaica this winter season.

Minister Bartlett Underscores Need to Boost Global Tourism Resilience & Sustainability

DUBAI, United Arab Emirates; Wednesday, May 3, 2023: Minister of Tourism, Hon. Edmund Bartlett has underscored the need to boost resilience and sustainability in the global tourism industry by engaging players of all sizes in the tourism value chain. In providing a template Minister Bartlett outlined several initiatives being undertaken by the Ministry of Tourism and its public bodies to support small and medium tourism enterprises (SMTEs) while “holding them accountable to sustainable business practices aligned with industry standards.”

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