News Releases

PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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India in Focus as Jamaica Cements New Markets for Tourism Growth

Dubai, United Arab Emirates; Wednesday, May 3, 2023: Minister of Tourism, Hon. Edmund Bartlett has revealed that Jamaica is placing special focus on the world’s most populated country, India, as a nation to pull visitors from in coming years as part of a renewed campaign to diversify Jamaica’s tourist markets as he and his team pound the pavement at the Arabian Travel Market in Dubai, United Arab Emirates this week.

Bartlett Pursues Bid for Middle East Travel Market

KINGSTON, Jamaica, Monday, May 1, 2023: Jamaica’s effort to get a foothold in the lucrative United Arab Emirates (UAE) travel market gets a major push this week with Minister of Tourism, Hon. Edmund Bartlett travelling to Dubai to participate in the Arabian Travel Market trade show from May 1 to 4 and other key events.

Key Change Being Made to Definition of Tourist Attraction

BLACK RIVER, St Elizabeth; April 28, 2023: Minister of Tourism, Hon Edmund Bartlett has revealed that an important administrative change is being made to the definition of local tourist attractions to facilitate them being licensed whether or not they charge an entry fee. The move is expected to give more Jamaicans greater access to various attractions across the island.

Tourism Growing in Trelawny but Falmouth Needs Improvement - Bartlett

FALMOUTH, Trelawny; April 25, 2023: Even as the development of the parish of Trelawny into a sought-after resort is progressing in earnest, Minister of Tourism, Hon Edmund Bartlett is expressing displeasure with the state of sections of the town capital, Falmouth.

Minister Bartlett Welcomes Racquet Club Condominiums and Spa Development

MONTEGO BAY, Jamaica; April 25, 2023: The once famous Racquet Club hotel in Montego Bay has been demolished to make way for the construction of an 8-storey luxury condominium complex for which Minister of Tourism, Hon Edmund Bartlett broke ground over the weekend.

Renovated Mammee Bay waterwheel is newest St Ann heritage attraction

Mammee Bay, St Ann. April21, 2023: Minister of Tourism, Hon Edmund Bartlett yesterday lead in a ribbon cutting ceremony for the opening of the recently renovated ruin of the Mammee Bay waterwheel in St Ann, adding it to the many attractions in that parish.

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