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Minister of Tourism, Hon Edmund Bartlett addresses delegates at the Caribbean Tourism Organization’s (CTO) Caribbean Week at the Intercontinental Hotel in New York on Monday June 1, 2026.

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Jamaica Reimagines Tourism through Bold 3.0 Agenda

Minister Bartlett Highlights Resilience, Workforce Development and Sustainable Growth as Cornerstones of Tourism's Next Chapter MANHATTAN, New York; Tuesday, June 2, 2026 — Jamaica's tourism sector is entering a new era of transformation under the banner of Tourism 3.0, a bold strategy aimed at repositioning the destination for sustained growth, enhanced competitiveness and greater benefits for Jamaican workers and communities. Speaking at the opening of CTO Caribbean Week in New York yesterday, Minister of Tourism, Hon. Edmund Bartlett, underscored the remarkable resilience of Jamaica's tourism sector, noting that despite a series of global disruptions, the industry has continued to demonstrate its strength and adaptability. “In every instance, the real resilience that is the essence of tourism manifested itself in Jamaica,” said Minister Bartlett. “These disruptions have bent us a little bit, but they have not broken the spirit of the Jamaican people.”

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JAPEX 2023 Opens on High Note

MONTEGO BAY, Jamaica; Tuesday, September 12, 2023: With a target in sight of earning US$4.1 billion, Minister of Tourism, Hon Edmund Bartlett is quite pleased that Jamaica is having its best year ever in visitors arrivals.

Airlift From Canada to Jamaica to be Boosted in November

MONTEGO BAY, Jamaica; Tuesday, September 12, 2023: Minister of Tourism, Hon Edmund Bartlett has welcomed news that air seats out of Canada will increase significantly as of November 5, this year when Canada Jetlines introduces twice-weekly flights between Toronto and Montego Bay.

Bartlett Steps Up Multi-Destination Tourism Drive as Jamaica Targets LATAM Market

Kingston, Jamaica; Thursday, September 7, 2023: As Jamaica seeks to unlock the vast potential of the Latin American (LATAM) visitor market, Minister of Tourism, Hon. Edmund Bartlett, has emphasised the importance of multi-destination tourism and 'co-petition' to this initiative. Minister Bartlett highlighted the issue during his address at the 'Keys to LATAM’ Conference, organised by the Private Sector Organisation of Jamaica (PSOJ) and Adtelligent Limited. The conference, held earlier today (September 7) at the Spanish Court Hotel, brought together industry professionals to explore business opportunities in the lucrative Latin American (LATAM) market.

Minister Bartlett Hails Michael Campbell as a Stalwart of Impeccable Character

KINGSTON, Jamaica; Thursday, September 7, 2023: Minister of Tourism, Hon Edmund Bartlett has hailed the late founder of Island Car Rentals, Mr. Michael Campbell, describing him as “a true stalwart in the transportation subsector of tourism and a man of impeccable character.”

Jamaica Wins Big at WTA Caribbean & The America’s Gala 2023

Kingston, Jamaica; Monday, August 28, 2023: It was an exciting weekend for Jamaica on the international stage with the destination taking home over 30 major awards at the 2023 World Travel Awards Caribbean & The America’s Gala, held on August 26 in St. Lucia.

Jamaica Only Caribbean Nation to Secure Increased Earnings Post-Pandemic

Kingston, Jamaica; Thursday, August 24, 2023: As Jamaica enjoys its best summer tourist season ever, Minister of Tourism, Hon. Edmund Bartlett has revealed that the island is now the only Caribbean nation to secure increased earnings in the aftermath of the COVID-19 pandemic.

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