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Minister of Tourism, Hon Edmund Bartlett addresses delegates at the Caribbean Tourism Organization’s (CTO) Caribbean Week at the Intercontinental Hotel in New York on Monday June 1, 2026.

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Jamaica Reimagines Tourism through Bold 3.0 Agenda

Minister Bartlett Highlights Resilience, Workforce Development and Sustainable Growth as Cornerstones of Tourism's Next Chapter MANHATTAN, New York; Tuesday, June 2, 2026 — Jamaica's tourism sector is entering a new era of transformation under the banner of Tourism 3.0, a bold strategy aimed at repositioning the destination for sustained growth, enhanced competitiveness and greater benefits for Jamaican workers and communities. Speaking at the opening of CTO Caribbean Week in New York yesterday, Minister of Tourism, Hon. Edmund Bartlett, underscored the remarkable resilience of Jamaica's tourism sector, noting that despite a series of global disruptions, the industry has continued to demonstrate its strength and adaptability. “In every instance, the real resilience that is the essence of tourism manifested itself in Jamaica,” said Minister Bartlett. “These disruptions have bent us a little bit, but they have not broken the spirit of the Jamaican people.”

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Bartlett Leads Strong Marketing Push in Eastern Europe

Kingston, Jamaica; Tuesday, August 22, 2023: On the heels of an impressive ninth consecutive quarter of economic growth for Jamaica’s tourism industry, Minister of Tourism, Hon. Edmund Bartlett has kicked off engagements in Eastern Europe with a marketing blitz to promote destination Jamaica amid the staging of the 19 th World Athletics Championships underway in Budapest, Hungary.

Tourism Positions SMTEs To Meet Tourism Demand

MANDEVILLE, Jamaica, Sunday, August 20, 2023: With small and medium tourism enterprises (SMTEs) accounting for 80 percent of all tourism business, Minister of Tourism, Hon. Edmund Bartlett says that sector is being positioned to meet the demands of today’s travellers.

Bartlett says Caribbean is the Bridgehead between Continental Africa and African Diaspora in the Americas

Kingston, Jamaica; Wednesday, August 16, 2023: With global forecasts positioning travel and tourism as a leading driver of Africa’s economic growth over the next decade, Jamaica’s Minster of Tourism Hon. Edmund Bartlett has highlighted the strategic importance of the Caribbean in engaging members of the African Diaspora domiciled in the Americas to forge stronger partnerships between both regions and benefit from this promising trajectory.

Literary and Creative Arts Vital to Jamaica’s Tourism Product

Kingston, Jamaica; Monday, August 14, 2023: Minister of Tourism, Hon. Edmund Bartlett has emphasised the important role the literary and creative arts play in driving success within Jamaica’s tourism sector. Minister Bartlett also highlighted Kingston’s emerging status as a cultural powerhouse regionally and indicated the Ministry’s commitment to continue supporting the growth of the local creative industry.

Summer 2024 for LATAM Airlines Nonstop Flights to Jamaica

SANTIAGO, Chile; Wednesday, August 2, 2023: Minister of Tourism, Hon Edmund Bartlett has announced that summer 2024 has been earmarked for the resumption of nonstop flights with LATAM Airlines to Jamaica. The move follows discussions today with top executives from LATAM airlines in Chile.

Messi's Argentina Remains Jamaica's Number One Market in Latin America

Buenos Aires; ARGENTINA; Tuesday, August 2,2023: Minister of Tourism, Hon Edmund Bartlett, in relaying some of the strategic objectives for the Latin American (Latam) market, has singled out Argentina as a critical part of those objectives. Home to popular international football player Lionel Messi, with a population of 45 million, Argentina represents the largest market for Jamaica in the region.

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