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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Minister of Tourism, Hon. Edmund Bartlett (right) shares lens time and copies of his new book "Tourism, Resilience and Sustainability in the 21st Century" with the US Department of State's Assistant Secretary for Consular Affairs, Ambassador Rena Bitter (centre) and US Ambassador to Jamaica, His Excellency Nick Perry (left), following a courtesy call by members of a special US delegation yesterday (January 17).

Bartlett Discusses Accessible Tourism Opportunities With US State Department Reps

Kingston, Jamaica; Thursday, January 18, 2024: A special delegation from the United States, led by Ambassador Rena Bitter, the US State Department’s Assistant Secretary for Consular Affairs, alongside His Excellency Nick Perry, US Ambassador to Jamaica, and Sara Minkara, Special Advisor on International Disability Rights, held high-level discussions with Minister of Tourism, Hon. Edmund Bartlett as they explored accessible tourism opportunities in the post-COVID-19 era.

Tourism Partners Commit to Building Capacity to Meet Increased Demand

Kingston, Jamaica; Friday, January 12, 2024: Minister of Tourism, Hon. Edmund Bartlett is leading a collaborative effort between public and private sector stakeholders to build capacity and systematically address the pain points in the tourism industry.

Bartlett Remembers Robert Hendricks As A Tourism Pioneer

Montego Bay, Jamaica, Friday, December 29, 2023: Minister of Tourism, Hon. Edmund Bartlett has paid tribute to the late Robert Hendricks, describing him as one of the pillars of Jamaica’s post-independence tourism industry. Mr. Hendricks was the owner of Caribbean World Enterprises, a destination management company in St. James.

Biggest Winter Tourist Season in Jamaica’s History Expected

MONTEGO BAY, Jamaica; Friday, December 15, 2023: Minister of Tourism, Hon. Edmund Bartlett has welcomed today’s start of the 2023/24 winter tourist season with the expectation that for the first time in the industry’s history, there will be over one million stopover travellers for the season.

Bartlett Congratulates Sandals on Travel Weekly Readers’ Choice Awards

Kingston, Jamaica; Friday, December 15, 2023: Minister of Tourism, Hon. Edmund Bartlett, has extended heartfelt congratulations to Sandals Resorts International for their outstanding wins at the 21st annual Travel Weekly Readers' Choice Awards. The black-tie gala, held on December 13 at the American Museum of Natural History in New York, saw Sandals Resorts clinching two prestigious awards in the highly competitive Best in Hotel Chains category, securing top honours for Best in the Caribbean and Best All-Inclusive.

Minister of Tourism, Hon Edmund Bartlett (left) and President of Blue Diamond Resorts, Jordi Pelfort (centre) join Prime Minister, the Most Hon. Andrew Holness in cutting the ribbon to officially declare open the 352-room, Hideaway at Royalton Blue Waters, in Trelawny, on Wednesday, December 13, 2023.

Prime Minister Calls for Further Boost in Arrivals and Strengthening of Linkages

FALMOUTH, Trelawny; Thursday, December 14, 2023: Prime Minister, the Most Hon. Andrew Holness has challenged the Ministry of Tourism to work closely with tourism partners to significantly boost tourist arrivals and strengthen linkages with other sectors, in particular agriculture.

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