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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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UN Tourism Partners with Newly Rebranded Global Tourism Resilience Centre

Montego Bay, Jamaica; Monday, February 19, 2024: Jamaica’s position as a leader in tourism resilience building has been further bolstered following the announcement that UN Tourism (formerly UNWTO) has forged a major partnership with the Global Tourism Resilience and Crisis Management Centre (GTRCMC), which is being rebranded as the Global Tourism Resilience Centre (GTRC). It was also outlined that UN Tourism will continue to partner with Destination Jamaica in hosting the Global Tourism Resilience Day Conference moving forward.

Minister Bartlett to Launch New Book on Global Tourism Resilience Day 2024

Montego Bay, Jamaica; Thursday, February 15, 2024: As preparations intensify ahead of the start of the 2nd Global Tourism Resilience Day Conference, which will be held at the Montego Bay Convention Centre from February 16-17, Minister of Tourism, Hon. Edmund Bartlett has announced the launch of a new book on Day 2 of the event entitled, "Decoding the Future of Tourism Resilience.” The conference, which is being hosted in collaboration with UN Tourism (formerly the United Nations World Tourism Organization, UNWTO) and the Global Tourism Resilience and Crisis Management Centre (GTRCMC), also aligns with the first anniversary of the United Nations’ official declaration of February 17 as Global Tourism Resilience Day annually.

Second Global Tourism Resilience Day Conference Very Timely

Kingston, Jamaica; Tuesday, February 13, 2024: With only days remaining to the staging of the highly anticipated 2nd Global Tourism Resilience Day Conference, Minister of Tourism, Hon. Edmund Bartlett believes the event is very timely. The conference will be held at the Montego Bay Convention Centre on February 16 and 17, under the theme, “Navigating the Future of Tourism Resilience.” This significant event coincides with the first anniversary of the United Nations' declaration of February 17 as Global Tourism Resilience Day annually, a milestone achieved through Jamaica's successful lobbying efforts led by Minister Bartlett.

Minister of Tourism, Hon Edmund Bartlett (2nd L) with Mrs. Encarna Pinero (C), Chief Executive Officer and Chief Operating Officer, Mr. Jaime Sitjar (2nd L), both of the Pinero Group at the Group’s stand at FITUR in Madrid, Spain. Joining in the moment are Delano Seiveright (L), Senior Advisor and Strategist and John Lynch, Chairman of the Jamaica Tourist Board (R)

Bartlett Meets With Pinero Group On St. Ann Mega Tourism Project

SPAIN; Madrid; Wednesday January 24, 2024: Minister of Tourism, Hon Edmund Bartlett met with the owners of the Pinero Group, which owns the prominent Spanish Hotel chain, Bahia Principe, in Madrid, Spain to discuss the status of their multifaceted resort development in St. Ann. The Group owns the Bahia Principe Grand Jamaica, Jamaica’s largest hotel, with 1,350 rooms.

Minister Bartlett Travels to Spain for FITUR Tourism Trade Fair

Kingston, Jamaica; Monday, January 22, 2024: Minister of Tourism, Hon. Edmund Bartlett today (January 22) departed the island for Madrid, Spain, to attend the eagerly awaited annual international travel and tourism tradeshow, FITUR. Slated for January 24-28, 2024, FITUR stands as Latin America's leading travel trade fair, attracting tourism professionals from across the globe.

Steady Progress Being Made on Tourism Ministry’s Multi-Dimensional Impact Assessment Study

Kingston, Jamaica; Friday, January 19, 2024: Following a productive courtesy call between the Ministry of Tourism and World Bank representatives on Tuesday (January 16), Minister of Tourism, Hon. Edmund Bartlett has reported steady strides regarding the Ministry’s Multi-Dimensional Impact Assessment Study, which will evaluate the economic impact as well as other implications of adding 20,000 new hotel rooms over the next 10 years.

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