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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Bartlett Congratulates Jamaican Recipients of 2021 TripAdvisor Accolades

KINGSTON, Jamaica; May 18, 2021: Tourism Minister, Hon. Edmund Bartlett has expressed heartfelt congratulations to the management and staff of several Jamaican hotels that have received major accolades in the prestigious TripAdvisor Travelers' Choice 2021 Best of the Best Awards.

Minister Bartlett to Participate in Major Global Tourism Tradeshow, FITUR

KINGSTON, Jamaica; May 18, 2021: Tourism Minister, Hon. Edmund Bartlett is set to attend the highly anticipated annual international travel and tourism tradeshow, FITUR, which will be conducted in person, in Madrid, Spain from May 19-23. FITUR was the last major global in-person trade fair to take place before the COVID-19 pandemic, and is the first of its kind to return, in a non-virtual format.

Bartlett Calls for United Caribbean Voice Against Vaccine Inequity

KINGSTON, Jamaica; May 10, 2021: As regional stakeholders ramp up efforts to woo back tourists and rebuild the sector in the aftermath of the fallout caused by the COVID-19 pandemic, Minister of Tourism, Hon. Edmund Bartlett, has called on Caribbean leaders to raise their voices collectively against the inequitable distribution of vaccines.

Jamaica Leads Multi-Destination Tourism Discussions at WTTC Global Summit

KINGSTON, Jamaica; April 27, 2021: Tourism Minister, Hon. Edmund Bartlett today convened a high level meeting with regional tourism ministers in Cancun Mexico, to discuss the finalization of arrangements for the implementation of a multi-destination tourism framework and agreement to bolster arrivals.

Bartlett Discusses Investment Opportunities with Saudi Arabia’s Tourism Minister

KINGSTON, Jamaica; April 26, 2021: Tourism Minister, Hon. Edmund Bartlett today participated in a very successful meeting with Saudi Arabia’s Minister of Tourism, His Excellency Ahmed Al Khateeb, to discuss investment opportunities and other possible areas of collaboration between both nations.

Cruise Tourism Set for Big Comeback

KINGSTON, Jamaica; April 22, 2021: Cruise shipping, a key component of Jamaica’s tourism sector which suffered the greatest fallout of all tourism activities due to the COVID-19 pandemic, is gearing up for a major comeback.

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