Government of Jamaica

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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Tourism Transportation Sub-Sector to Benefit from $70 Million Loan Facility

KINGSTON, Jamaica; June 30, 2021: Minister of Tourism, Hon. Edmund Bartlett has announced that the Tourism Enhancement Fund (TEF) has signed a Memorandum of Understanding with the Jamaica National Small Business Loans Ltd (JNSBL) to make $70 million accessible to operators in the tourism ground transportation sub-sector, who have been negatively impacted by the COVID-19 pandemic.

Jamaica and Saudi Arabia to Sign Document of Intent to Boost Air Connectivity

KINGSTON, Jamaica; June 25, 2021: Tourism Minister, Hon. Edmund Bartlett has announced that Jamaica and the Kingdom of Saudi Arabia have agreed to sign a document of intent, to aid in boosting air connectivity between the Middle East and the Caribbean.

Redouble Efforts to Facilitate Speedy Recovery of Tourism Globally - Bartlett

KINGSTON, Jamaica; June 24, 2021: Minister of Tourism, Hon. Edmund Bartlett is calling on global and regional tourism stakeholders to redouble their efforts to facilitate the speedy recovery of the international tourism industry and by extension the global economy. Minister Bartlett made the call as he chaired the blended staging of the United Nations World Tourism Organization’s (UNWTO) 66th Regional Commission of the Americas (CAM), today (June 24 th).

Tourism Driving Jamaica’s Economic Recovery Since Reopening

KINGSTON, Jamaica; June 22, 2021: Tourism Minister, Hon. Edmund Bartlett has revealed that since its reopening in June 2020, the tourism sector has been driving the economic recovery of Jamaica’s economy, through a steady increase in arrivals and tourism earnings.

Consultations Underway to Address Gaps in Tourism Supply Chain

MONTEGO BAY, Jamaica; June 21, 2021: Preparations are in high gear to enable Jamaican producers to better meet the demands of a revived tourism industry. To this end, the Ministry of Tourism is working in tandem with the Ministry of Agriculture & Fisheries, and has initiated a series of high level meetings to finalize the requisite arrangements.

TEF to Nurture New and Start-Up Tourism Enterprises

KINGSTON, Jamaica; June 17, 2021: As part of efforts to boost the competitiveness of the local tourism product, which has been significantly impacted by the COVID-19 pandemic, the Ministry of Tourism will be developing an Innovation-based Tourism Incubator (ITI). The initiative, led by the Tourism Enhancement Fund, will support entrepreneurs in converting innovative ideas into viable businesses.