Government of Jamaica

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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Massive Transformation Project Coming for Montego Bay

KINGSTON, Jamaica; June 16, 2021: The resort city of Montego Bay is to undergo a major transformation of its seafront, as part of efforts to boost its global appeal and competitiveness. Minister of Tourism, Edmund Bartlett yesterday announced in Parliament, a comprehensive upgrading programme for Montego Bay, including the Hip Strip.

Tourism Stakeholders Welcome Drive to Develop Cruise Homeporting Locally

KINGSTON, Jamaica; May 31, 2021: A concerted effort by the Ministry of Tourism to have Jamaica become a major player in cruise homeporting, has received overwhelming support from tourism stakeholders in the private and public sectors, both locally and internationally. The tourism partners are confident that there are many benefits to gained from the initiative.

Breaches of COVID-19 Protocols Will Not be Tolerated in the Tourism Sector - Bartlett

KINGSTON, Jamaica; May 28, 2021: Tourism Minister, Hon. Edmund Bartlett has issued a stern warning that breaches of the established protocols put in place to contain the spread of the COVID-19 virus, will not be tolerated in the tourism sector. This as he underscored that the controversial staging of the Mocha Fest event at Rick’s Café in Negril was in direct breach of the Government’s COVID-19 health and safety protocols.

Bartlett Steps Up Lobby for Vaccine Equity at Global Tourism Recovery Summit

KINGSTON, Jamaica; May 28, 2021: Tourism Minister, Hon. Edmund Bartlett has stepped up his lobby for players in the global community to make their voices heard about the issue of vaccine equity and its implications for global economic recovery, as well as the full restoration of the tourism industry.

Minister Bartlett Mourns the Death of Tourism Stalwart Ernest Smatt

KINGSTON, Jamaica; May 27, 2021: Tourism Minister, Hon. Edmund Bartlett is mourning the passing of tourism stalwart and prominent businessman, Ernest Smatt, who died today (May 27, 2021) at the age of 88. Smatt died in Miami, Florida, while receiving treatment in hospital.

Tourism Recovery Being Driven by Unity – Tourism Partners

KINGSTON, Jamaica; May 19, 2021: Stakeholders in the tourism sector have expressed that the recovery of the industry is being driven by the unity among tourism partners, which has been further concretized following the onset of the COVID-19 pandemic. Many emphasise that the sector has never been more united.