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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Investment to Play Crucial Role in Building Post-COVID Tourism Product – Bartlett

KINGSTON, Jamaica; July 30, 2021: Tourism Minister Hon. Edmund Bartlett is encouraging players in the financial sector to explore the many investment opportunities available in the tourism industry to spur growth in the sector, which has been severely impacted by the COVID-19 pandemic.

Tourism Trends Toward a Digital Marketplace in Post-Pandemic Era

KINGSTON, Jamaica; July 29, 2021: Tourism Minister Hon. Edmund Bartlett says that since the pandemic began, travel and tourism enterprises across the world have been leveraging Information and Communications Technologies (ICTs) to enhance a plethora of services. He notes that the trend towards a digital marketplace in the tourism sector is poised to intensify post-COVID-19.

Talks Underway for the Establishment of GTRCMC Satellite Centre in Nigeria

KINGSTON, Jamaica; July 28, 2021: Minister of Tourism and Co-Chair of the Global Tourism Resilience and Crisis Management Centre (GTRCMC), Edmund Bartlett, has announced that discussions are now underway for the establishment of a satellite centre of the GTRCMC in Nigeria.

Minister Bartlett Hails Management of COVID-19 in Tourism Sector

KINGSTON, Jamaica; July 26, 2021: With the tourism sector maintaining a near 100 percent compliance rate along the Resilient Corridors since the reopening of the nation’s borders to international travel in June 2020, Minister of Tourism, Hon Edmund Bartlett is underscoring the effectiveness of the sector in managing the COVID-19 pandemic.

50,000 Tourism Workers Back on the Job in Last Six Months

Kingston, Jamaica: July 23, 2021: Jamaica’s tourism industry has brought back more than 50,000 workers in the last six months, showing its capacity for resilience and its ability to bounce back from crises.

150 Local Producers to Participate in 7th Staging of ‘Christmas in July’

Kingston, Jamaica: July 19, 2021: One hundred and fifty manufacturers of locally produced corporate gifts and souvenir items will showcase their wide selection of products at the 7 th staging of the ‘Christmas in July’ trade show on Thursday, July 22, 2021, at the Jamaica Pegasus Hotel, New Kingston.

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