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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Tourism Recovery Requires Strong Multi-Level Response and Partnership - Bartlett

KINGSTON, Jamaica; March 26, 2021: Tourism Minister, Hon. Edmund Bartlett is urging global and regional policymakers to utilize new approaches, partnerships and a strong multi-level response to aid in the sector’s recovery from the COVID-19 pandemic. He noted that this strategy will ensure that the tourism sector becomes more resilient, sustainable, inclusive and competitive.

JCTI to Offer Free Globally Accredited Online Courses Starting April - Bartlett

KINGSTON, Jamaica; March 25, 2021: Starting April 2021, the Jamaica Centre of Tourism Innovation (JCTI) will be offering, mostly free of charge, four American Hotel and Lodging Educational Institute (AHLEI) certified courses online, to members of the tourism and hospitality sector. This was revealed recently by Tourism Minister, Hon. Edmund Bartlett, during the third JCTI Lecture Series, which focused on ‘Tourism & the Law: The Employers’ Duty of Care.’

$6 Million Tourism Linkages Backyard Gardening Project to be Expanded - Bartlett

MONTEGO BAY, Jamaica; March 24, 2021: Tourism Minister, Hon. Edmund Bartlett has revealed that the $6 million tourism linkages backyard gardening project, which has been implemented by the Tourism Enhancement Fund, will be expanded across the island to enable even more Jamaicans to benefit from the tourism sector.

Organizers to Forgo Carnival in Jamaica for April 2021

KINGSTON, Jamaica; March 23, 2021: Tourism Minister, Hon. Edmund Bartlett has announced that due to the challenges posed by the COVID-19 pandemic, the organizers of Carnival in Jamaica will forego the annual road march and related activities for April 2021, until further notice.

Bartlett Calls for Universally Accepted Vaccines That are Interoperable Between Countries

KINGSTON, Jamaica; March 19, 2021: Minister of Tourism and Chair of the high-level Organization of American States (OAS) Working Group, that is currently developing an action plan, for the recovery of the cruise and airline industries, Edmund Bartlett, is calling for careful consideration of the universal recognition and interoperability of systems regarding COVID- 19 vaccines.

Bartlett Cautions Against Rush for COVID-19 Vaccine Passport

KINGSTON, Jamaica; March 13, 2021: At a recent keynote presentation during the largest travel trade show, ITB Berlin, Minister of Tourism, Hon Edmund Bartlett cautioned against rushing towards creating a COVID-19 vaccination passport based on the current rate of vaccine distribution.

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