News Releases

PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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‘Jamaica’s Tourism Sector is Fully Back on Track’ - Bartlett

KINGSTON, Jamaica; March 14, 2022: Just days after Jamaica marked the second anniversary of the confirmation of its first case of the COVID-19 virus, Minister of Tourism, Hon Edmund Bartlett has revealed that the island’s tourist arrivals are returning to 2019 levels.

Tourism Sector sets Post-COVID-19 Record With 27,000 Weekend Visitor Arrivals

KINGSTON, Jamaica; March 8, 2022: As the tourism sector continues to rebound, Jamaica is again breaking visitor arrival records, with some 27,000 tourists arriving on the island last weekend, March 3 to 6.

Recovery of Tourism Sector Still on Track Despite Crisis in Europe – Minister Bartlett

KINGSTON, Jamaica; February 28, 2022: While keeping a close eye on the global instability created by the war in Ukraine, Minister of Tourism, Hon Edmund Bartlett is sounding a positive note for continued buoyancy in Jamaica’s tourism industry.

Minister Bartlett Laments the Passing of Tourism Stalwart ‘Pino’ Maffessanti

KINGSTON, Jamaica; February 26, 2022: Minister of Tourism, Hon Edmund Bartlett has paid tribute to the late Hon Guiseppe “Pino” Maffessanti, noting the outstanding role he has played in the physical development of Jamaica’s tourism product.

Collective Approach Needed To Overcome COVID-19 – Minister Bartlett

Dubai, UAE; February 18, 2022: Tourism Minister, Hon. Edmund Bartlett, is calling for a more collective and inclusive approach among countries globally to overcome the coronavirus (COVID-19) pandemic, particularly in relation to vaccine access.

Jamaica Launches Global Tourism Resilience Day At EXPO2020 Dubai

Dubai, UAE; February 17, 2022: Tourism Minister, Hon. Edmund Bartlett, on Thursday (February 17) launched Global Tourism Resilience Day during EXPO2020 Dubai in the United Arab Emirates (UAE).

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