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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Jamaica to Sign MOU on Tourism Development with Spain

KINGSTON, Jamaica; January 21, 2022: Tourism Minister, Hon. Edmund Bartlett has announced that Jamaica and Spain will craft a memorandum of understanding to collaborate on various aspects of tourism development and economic transformation.

Jamaica and the Dominican Republic to Strengthen Tourism Cooperation

KINGSTON, Jamaica; January 20, 2022: Tourism Minister, Hon. Edmund Bartlett had brief discussions in Spain today with President of the Dominican Republic (DR), His Excellency Luis Abinader and other top DR officials to strengthen tourism relations. This will in part result in a new level of multi-destinational tourism aimed at redefining how tourism functions in the region.

Bartlett Hails Tourism Workers Pension Scheme as a Historic First

MONTEGO BAY, Jamaica, Wednesday, January 12, 2022: Jamaica’s tourism industry recorded a historic worldwide first today with the launch of the long-awaited Tourism Workers Pension Scheme (TWPS), which will benefit hundreds of thousands of persons, directly and indirectly, employed in the industry.

Minister Bartlett to Participate in Major Global Tourism Fair, FITUR

KINGSTON, Jamaica; January 17, 2021: Minister of Tourism, Hon. Edmund Bartlett will attend the highly anticipated annual international travel and tourism tradeshow, FITUR, in Madrid, Spain, from January 19 to 23, 2022.

Jamaica’s Largest Hotel To Benefit From US$200 Million Investment

KINGSTON, Jamaica; January 17, 2022: Jamaica’s Minister of Tourism, Hon. Edmund Bartlett, today in Madrid, Spain spoke at the official launch of a strategic alliance between international tourism giant Grupo Piñero which owns Bahia Principe Hotels & Resorts, Inter-American Development Bank (IDB) Group private sector arm, IDB Invest, and Banco Popular Dominicano to promote inclusive and sustainable economic growth through tourism in Jamaica and the Dominican Republic. The agreement will result in an investment of US$200 million in Grupo Pinero’s Bahia resorts in both countries.

Bartlett Lauds Bahia Principe on the Appointment of its First Jamaican Country Manager

KINGSTON, Jamaica; January 11, 2022: Jamaica's largest hotel, Bahia Principe, has announced the appointment of Brian Sang as its first Jamaican Country Manager. The news was welcomed by Tourism Minister Hon. Edmund Bartlett who noted that the announcement is in keeping with his Ministry's goal of having more Jamaicans in leadership roles within the sector.

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