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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Post-COVID-19 Travellers will Opt for Sustainable Destinations

KINGSTON, Jamaica; December 13, 2021: Tourism Minister Hon. Edmund Bartlett says current trends indicate that post-COVID-19 international travellers will prefer "sustainable" destinations, making this pandemic an opportunity for global leaders to transition their tourism industries by creating policies that balance economic growth with social and environmental concerns.

Tourism Workers Pension Scheme Set to Start on January 1, 2022

FALMOUTH, Jamaica; December 10, 2021: Minister of Tourism, Hon Edmund Bartlett has revealed that the much-anticipated Tourism Workers Pension Scheme will be introduced on January 1, 2022. Legislation giving effect to the scheme was approved by Parliament some two years ago, but implementation was delayed with the onset of the COVID-19 pandemic.

Bartlett Set to Speak at Major Global Citizen Forum in the UAE

KINGSTON, Jamaica; December 10, 2021: Minister of Tourism, Hon. Edmund Bartlett has been invited by organizers of the Global Citizen Forum (GCF) to speak at the high-level event in his capacity as an “avid visionary with an exemplary commitment to inspiring a better world” and to share his mission with the GCF community of governments, international organizations, civil society and global citizens.

Tourism Ministry to Implement Craft Trader Capacity Building Programme

KINGSTON, Jamaica; December 9, 2021: Minister of Tourism, Hon. Edmund Bartlett, has announced that his Ministry will implement a special Winter Tourist Season Capacity Building Support Programme for the island's craft traders. The Tourism Enhancement Fund (TEF) is spearheading the initiative, which will provide grants to licensed craft vendors to assist them in preparing for the anticipated influx of tourists during the Winter Tourist Season, which begins on December 15.

Jamaica’s Tourism Sector to be Restructured to Increase Retention of Visitor Spend

KINGSTON, Jamaica; December 3, 2021: Tourism Minister, Hon Edmund Bartlett has emphasised that Jamaica is restructuring the tourism industry to ensure that more of the earnings from the sector go to the small and medium tourism enterprises.

Bartlett Elected New Chair of OAS Inter-American Committee on Tourism

KINGSTON, Jamaica; December 1, 2021: Tourism Minister, Hon. Edmund Bartlett was elected by acclamation as the new Chairman of the esteemed Organization of American States (OAS) Inter-American Committee on Tourism (CITUR), during a meeting of the Integral Council for Development (CIDI) yesterday.

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