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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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American Airlines to Introduce Flights to Ian Fleming International Airport

KINGSTON, Jamaica; March 31, 2022: Minister of Tourism, Hon Edmund Bartlett has welcomed a major decision by American Airlines to introduce twice weekly non-stop flights out of USA Miami gateways to the Ian Fleming International Airport in Boscobel, commencing November this year.

Small Enterprises Gross $700M From Tourism Linkages’ Speed Networking Event

MONTEGO BAY, St James; Friday April 1, 2022: Since 2016, the Ministry of Tourism’s Speed Networking Event, organized by the Tourism Linkages Network (TLN), has generated over $700 million in business between local small and medium enterprises.

American Airlines to Introduce Flights to Ian Fleming International Airport

KINGSTON, Jamaica; March 31, 2022: Minister of Tourism, Hon Edmund Bartlett has welcomed a major decision by American Airlines to introduce twice weekly non-stop flights out of USA Miami gateways to the Ian Fleming International Airport in Boscobel, commencing November this year.

Minister Bartlett Visits Canada for Major ‘Jamaica 60’ and GTRCMC Activities

KINGSTON, Jamaica; March 24, 2022: Expanding the reach of the Global Tourism Resilience and Crisis Management Centre (GTRCMC) and involving the Diaspora in celebrations marking the 60 th anniversary of Jamaica’s independence are high on the agenda as Minister of Tourism, Hon Edmund Bartlett travels to Canada for four days of official engagements along with his colleague Minister of Culture, Gender, Entertainment and Sport, Hon Olivia “Babsy” Grange.

Ground Broken for Upgrades to the Courtyard at Devon House

KINGSTON, Jamaica; March 17, 2022: Ground was broken earlier today (March 17) for the renovation of the courtyard at Devon House, to make it more attractive and safer for locals and visitors alike. The project, which is valued at approximately $70 million, is being implemented by the Tourism Enhancement Fund, in keeping with its mandate of promoting growth and development in the tourism sector.

JCTI Graduates to Transform Tourism’s Labour Market Arrangements

KINGSTON, Jamaica; March 15, 2022: Minister of Tourism, Hon. Edmund Bartlett, says the initiatives of the Jamaica Centre of Tourism Innovation (JCTI) are poised to transform the labour market arrangements within the tourism sector, by producing a highly skilled workforce to meet the growing demands of the industry.

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