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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Preparations for World Free Zones Conference in High Gear – Bartlett

Dubai, UAE; May 15, 2022: Minister of Tourism, Hon. Edmund Bartlett (right) and Chairman of the World Free Zones Organization (WFZO), H.E. Dr. Mohammed Al Zarooni, discuss logistics for the Caribbean's first World Free Zones Organization Annual International Conference and Exhibition (AICE), which will be hosted by Jamaica from June 13-17, 2022, at the Montego Bay Convention Centre.

Emirates Airlines Now Selling Seats to Jamaica

DUBAI, UAE; May 10, 2022: In a historic first for Jamaica and the Caribbean, Emirates Airlines, the largest airline in the Gulf Coast Countries (GCC), is now selling seats to Jamaica. This arrangement opens gateways from the Middle East, Asia and Africa to Jamaica and the rest of the region.

Place People at the Heart of Sustainable Tourism Recovery - Bartlett

New York, USA; May 4, 2022: In his first address at the United Nations General Assembly today (May 4), Minister of Tourism, Hon. Edmund Bartlett urged global tourism leaders to take decisive steps to ensure that people remain at the heart of tourism recovery globally.

Minister Bartlett Inducted into Global Travel Hall of Fame

KINGSTON, Jamaica; April 29, 2022: Jamaica’s Minister of Tourism, Hon. Edmund Bartlett yesterday (April 28) joined an esteemed group of high achievers in the international travel and hospitality industry, with his induction into the prestigious Global Travel Hall of Fame.

Minister Bartlett Visits the UK on First leg of Mega Marketing Blitz

KINGSTON, Jamaica; April 22, 2022: Minister of Tourism, Hon Edmund Bartlett and a high-level team are scheduled to arrive in London tomorrow (Saturday), which marks the start of a mega marketing tour to further boost growth in the island’s tourism industry.

Bartlett to Lead Global Mega Marketing Blitz

KINGSTON, Jamaica; April 21, 2022: Elated by the rate at which Jamaica’s tourism industry is recovering from the devastating COVID-19 fallout, Minister of Tourism, Hon. Edmund Bartlett is all set to embark on a global marketing tour to boost visitor arrivals.

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