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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Jamaica to Host OAS High-Level Policy Forum on Resilience Building

KINGSTON, Jamaica; July 14, 2022: Minister of Tourism, Hon. Edmund Bartlett has announced that Jamaica will host a high-level policy forum of the Organisation of American States (OAS) next week to focus on safeguarding the region’s tourism sector from disruptions, including a looming recession.

SMTEs Urged to Provide Quality Products to Future-Proof the Tourism Sector

KINGSTON, Jamaica; July 13, 2022: Operators of Small and Medium-sized Tourism Enterprises (SMTEs) that supply the tourism sector are being encouraged to provide high quality products to ensure the resilience of the industry and their continued viability in the market.

Tourism is one of Jamaica’s Investment Priorities

KINGSTON, Jamaica; July 9, 2022: Prime Minister, the Most Hon. Andrew Holness has listed tourism as one of Jamaica’s key investment priorities.

Collaboration Integral to Tourism Recovery in the Region

KINGSTON, Jamaica; July 7, 2022: While calling for the implementation of a single use visa for visitors, Minister of Tourism, Hon. Edmund Bartlett has reiterated that partnership and the implementation of a multi-destination tourism framework, are necessary to boost the recovery of tourism in the Caribbean.

Montego Bay tops Summer Destination Cities

KINGSTON, Jamaica; June 29, 2022: Jamaica’s second city has been ranked the top summer travel recovery city of 2022.

Bartlett Calls for COVID-19 Recovery Strategy for Commonwealth Countries

KINGSTON, Jamaica; June 23, 2022: Minister of Tourism, Hon Edmund Bartlett has called for the development of a special growth strategy for Commonwealth countries to help them recover from the far-reaching impact of the COVID-19 pandemic.

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