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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Minister Bartlett to Attend High-Level CTO Meeting in Cayman

KINGSTON, Jamaica; Tuesday, September 13, 2022: Jamaica’s Minister of Tourism, Hon Edmund Bartlett is now in the Cayman Islands for a series of high-level engagements, including the Caribbean Tourism Organization (CTO) Business Meeting and the International Air Transport Association (IATA) Caribbean Aviation Day Event.

Jamaica Wins Top Prizes at WTA Caribbean & The America’s Gala

KINGSTON, Jamaica; September 2, 2022: Jamaica secured several major accolades at this year’s staging of the World Travel Awards Caribbean & The America’s Gala, held earlier this week at Sandals, Montego Bay.

Jamaica and Paraguay to Sign MOU to Facilitate Tourism Cooperation

MONTEGO BAY, Jamaica; Friday, September 2, 2022: Jamaica and the South American nation of Paraguay are set to sign a memorandum of understanding (MOU) aimed at building regional tourism and boosting growth in the hospitality industries in both countries.

New Spirit Airlines Service from Connecticut to Montego Bay

KINGSTON, Jamaica; September 2, 2022: Minister of Tourism, Hon. Edmund Bartlett has welcomed the announcement by Spirit Airlines that it will be introducing nonstop flights from Connecticut to Montego Bay, Jamaica. This will be the only nonstop flight arrangement between Connecticut and Jamaica.

Jamaica and Kenya to Collaborate on MICE Tourism

MONTEGO BAY, Jamaica; Thursday, September 1, 2022: Jamaica and Kenya have agreed to collaborate in the area of tourism in a bid to strengthen the hospitality sectors in both countries. Minister of Tourism, Hon Edmund Bartlett has revealed that the partnership between both countries will entail collaboration between the Montego Bay Convention Centre and the Kenyatta International Convention Centre in Kenya.

Tourism is Driving Jamaica’s Post-COVID-19 Economic Recovery

KINGSTON, Jamaica; August 19, 2022: Tourism Minister, Hon. Edmund Bartlett has underscored that the outstanding performance of the tourism sector as outlined in the latest report by the Planning Institute of Jamaica (PIOJ) highlights the fact that tourism is driving Jamaica’s post-COVID-19 economic recovery.

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