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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Human Capital Renewal Needed to Fuel Accelerated Tourism Growth

KINGSTON, Jamaica; August 12, 2022: Minister of Tourism, Hon. Edmund Bartlett, has expressed that the renewal of human capital will be crucial to fuelling the sustainable and accelerated growth of the tourism sector, and the Jamaican economy overall.

Jamaica and the Cayman Islands Set to Collaborate on Tourism

KINGSTON, Jamaica; August 10, 2022: Jamaica and the Cayman Islands have initiated discussions to facilitate collaboration on tourism, in order to leverage the strong historical ties and synergies between both nations to boost their tourism sectors.

Jamaica’s Tourism Sector Nearing Full Recovery from COVID-19 Fallout - Bartlett

KINGSTON, Jamaica; August 5, 2022: Jamaica’s tourism sector has almost fully recovered from the impact of the COVID-19 pandemic, which had threatened the very survival of the industry.

CARICOM has significant role in Multi-Destination Tourism Plan

MONTEGO BAY, Jamaica, Saturday, July 23, 2022: Minister of Tourism, Hon Edmund Bartlett has explained that the Caribbean Community and Common Market (CARICOM) will need to play an integral role in making multi-destination travel to the region feasible.

Bartlett wants regional airline for multi-destination tourism

MONTEGO BAY, Jamaica, Thursday, July 21, 2022: Chairman of the OAS Inter-American Committee on Tourism (CITUR) and Jamaica’s Minister of Tourism, Hon Edmund Bartlett sees the need for an effective regional airline to boost tourism in the Caribbean.

Investors Given Assurance that Now is the Time to Invest in Jamaica

KINGSTON, Jamaica; July 20, 2022: Minister of Tourism, Hon. Edmund Bartlett has given assurance to investors that now is the time to invest in Jamaica as a destination.

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