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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Bartlett Saddened by Passing of Jamaican Trailblazer Kingsley Cooper

Kingston, Jamaica; Wednesday, June 19, 2024: Minister of Tourism, Hon. Edmund Bartlett has offered his sincere condolences to the family and friends of Kingsley Cooper, a visionary pioneer in the fashion, entertainment and lifestyle industries, who passed away yesterday. Cooper was renowned for his ground-breaking contribution to the fashion industry locally, regionally and internationally. Along with fellow attorney Hilary Phillips, he founded Pulse Investments Ltd., and the acclaimed Pulse Model Agency, a trailblazer for Jamaica’s prominence in the international fashion and lifestyle arena.

Minister Bartlett in New York for CTO Caribbean Week

Kingston, Jamaica; Monday, June 17, 2024: Minister of Tourism, Hon. Edmund Bartlett arrived in New York City yesterday (June 16) to participate in a series of events and activities for the Caribbean Tourism Organization's (CTO) Caribbean Week celebrations from June 16 to June 21. While in the USA, Minister Bartlett and senior tourism officials will embark on a strong multi-city marketing blitz that will also take them to Chicago and Dallas.

JetBlue confirms US Demand for Jamaica remains High

NEW YORK; New York; Monday June 17, 2024: Popular low-cost carrier out of the United States (US), JetBlue Airlines, has confirmed that the demand for Jamaica remains high. In a meeting today, lead by Minister of Tourism, Hon Edmund Bartlett and his Senior Tourism executives, the Airlines’ Executives confirmed that Jamaica was in high demand in some of their key states in the US.

Jamaica Shares All-Star Event Line-Up For Summer 2024

Kingston, Jamaica, June 10, 2024 – With travelers flocking to Jamaica for summer getaways, the beloved island is sharing its action-packed event schedule for the season. The thrilling line-up will bring together the best of the island’s music, culture, and food for locals and visitors to enjoy, including the annual Reggae Sumfest now in its 31st year.

Stronger Tourism Linkages Will Boost Local Supply Capacity – Bartlett

KINGSTON, Jamaica; Monday, June 10, 2024: The Ministry of Tourism and its public bodies will be ramping up efforts to boost the capacity of local suppliers in a bid to further strengthen linkages between tourism and other key sectors of the Jamaican economy. This commitment was underscored by Minister of Tourism, Hon. Edmund Bartlett, during his recent 2024/2025 Sectoral Debate opening presentation in Parliament.

Bartlett Explores Partnership with Chemonics to Mark 3rd Global Tourism Resilience Day

Kingston, Jamaica; Friday, June 7, 2024: On the margins of the Resilience and Innovation Summit now underway in Sarajevo, Bosnia and Herzegovina, Minister of Tourism, Hon. Edmund Bartlett, met with senior representatives of leading global sustainable development firm, Chemonics International, in a bid to forge a major partnership for the upcoming Global Tourism Resilience Day in 2025.

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(876) 920-4926-30

info@mot.gov.jm