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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Bartlett Discloses Threefold Strategy to Bolster Jamaica’s Tourism Growth

Kingston, Jamaica; Thursday, July 18, 2024: In his closing presentation of the 2024/2025 Sectoral Debate in the Houses of Parliament on Tuesday (July 16), Minister of Tourism, Hon. Edmund Bartlett, unveiled a comprehensive threefold strategy designed to bolster tourism growth amidst global economic uncertainties, airline capacity issues, and other challenges.

Minister Bartlett Reports on Tourism Supply Logistics Centre Progress

Kingston, Jamaica; Thursday, July 18, 2024: Minister of Tourism, Hon. Edmund Bartlett, detailed the significant progress being made in establishing Jamaica as a key supply logistics center for the Caribbean cruise industry during his closing presentation of the 2024/2025 Sectoral Debate in Parliament. This development, he believes, will revolutionize Jamaica’s tourism sector and create unprecedented opportunities for local businesses.

Jamaica Welcomes 105,000 Stopover Visitors Since Beryl

Kingston, Jamaica; Wednesday, July 17, 2024: Despite the recent challenges posed by Hurricane Beryl, Jamaica’s tourism sector has demonstrated remarkable resilience, welcoming over 105,000 stopover visitors since reopening its ports. This impressive statistic, announced by the Minister of Tourism, Hon. Edmund Bartlett, during his closing presentation of the 2024/2025 Sectoral Debate in Parliament, underscores the industry’s strength and its significant contribution to the Jamaican economy.

Minister of Tourism, Hon. Edmund Bartlett (centre front), is joined by Permanent Secretary Jennifer Griffith (left of him) as he receives a progress update on the construction of Princess Jamaica Grand from owner Robert Cabrera Plana (right front) during a site tour on Friday, July 12, 2024. Other members of the touring party are visible in the background.

Bartlett Looks Forward To Princess Resorts’ September Opening

GREEN ISLAND, Hanover, Jamaica – Monday, July 15, 2024 – Minister of Tourism Hon. Edmund Bartlett eagerly anticipates the September opening of the Princess Grand and Princess Senses The Mangrove, the first phase of a planned 2,036-room hotel development in Green Island, Hanover. Upon completion of the second phase, this project will become one of Jamaica’s largest resorts, significantly boosting the island's tourism offerings.

First Gastronomy Academy Will be Ready for Winter Tourist Season

MONTEGO BAY, Jamaica; Monday, July 8, 2024: Minister of Tourism, Hon Edmund Bartlett has revealed that Jamaica’s first Gastronomy Academy will be in operation at the Montego Bay Convention Centre by the end of 2024. In making the announcement yesterday (July 7), Minister Bartlett said the academy will be opened “for the winter tourist season this year.”

JAMAICA REOPENS FOR BUSINESS AFTER HURRICANE BERYL

KINGSTON, July 4, 2024 – Jamaica’s reputation for resilience continues as Hurricane Beryl moved past on July 3. Jamaica‘s hotels and resorts were well-prepared as staff and guests remained safe during the storm.

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