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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Jamaica Reports Strong Arrivals Increase in First Quarter of 2024

Kingston, Jamaica, August 15, 2024 – Jamaica has announced an 11% increase in arrivals in the first quarter of 2024 compared to the first quarter of 2023. This demand for one of the world’s leading island travel destinations further exemplifies its projection to welcome 5 million visitors by 2025.

Bartlett to Attend Paris Olympics Ahead of Brazil Marketing Blitz

Kingston, Jamaica; Wednesday, August 7, 2024: Minister of Tourism, Hon. Edmund Bartlett, will depart the island for Paris, France today (August 7) to attend the Olympic Games. While in the City of Lights, Minister Bartlett will be instrumental in promoting Jamaica as a premier tourist destination through the Jamaica Tourist Board’s (JTB) Jamaica House initiative.

Tourism Minister, Hon. Edmund Bartlett (left), engages in conversation with (from second left) Executive Director of the Tourism Enhancement Fund, Dr. Carey Wallace, and Tourism Innovation Incubator participants Wayne Thompson, Dr. Duane Chambers (winner of Cohort 1), and Dr. Joshua Daye. The occasion was the official Meet and Greet Event for Cohort 2 of the Tourism Innovation Incubator, held at the AC Marriott Hotel on July 30, 2024.

Jamaica Is Positioning Itself as a Centre Of Tourism Innovation

KINGSTON, JAMAICA; July 31, 2024 – Tourism Minister Hon. Edmund Bartlett announced yesterday (July 30, 2024) that Jamaica is positioning itself as a global center of tourism innovation, highlighting the remarkable success of the Tourism Innovation Incubator programme. Speaking at the official Meet and Greet Event for Cohort 2 of the Tourism Innovation Incubator at the AC Marriott Hotel, Minister Bartlett underscored the programme's pivotal role in revolutionizing Jamaica's tourism industry.

Minister of Tourism, Hon. Edmund Bartlett (right) smiles as he receives his Honorary Doctorate in Hospitality and Tourism Management (Honoris Causa) from the newly installed President of the University of the Commonwealth Caribbean (UCC), Professor Colin Gyles, during the institution’s commencement ceremony yesterday (July 28).

Bartlett Urges UCC 2024 Graduating Class to Arise and Take Their Place

Kingston, Jamaica; Monday, July 29, 2024: Minister of Tourism, Hon. Edmund Bartlett, has challenged the University of the Commonwealth Caribbean’s (UCC) 2024 graduating class to arise and take their rightful place in shaping Jamaica’s future. Delivering the keynote address at the institution’s commencement ceremony yesterday (July 28) at the National Arena, where he was also conferred with an Honorary Doctorate in Tourism and Hospitality Management, Minister Bartlett lauded the UCC’s role in developing the nation’s human capital.

Bartlett Welcomes Avelo Airlines’ New Flights to Montego Bay

Kingston, Jamaica; Thursday, July 25, 2024: Minister of Tourism, Hon Edmund Bartlett has welcomed Avelo Airlines’ announcement that it will be introducing new direct flights between Hartford, Connecticut and Montego Bay, Jamaica, starting November 16, 2024. These non-stop flights will operate twice weekly, on Wednesdays and Saturdays, providing an accessible and affordable travel option for passengers.

Minister Bartlett to Receive Honorary Doctorate from UCC

Kingston, Jamaica; Thursday, July 25, 2024: Minister of Tourism, Hon. Edmund Bartlett, is set to be conferred with an Honorary Doctorate in Hospitality & Tourism Management (Honoris Causa) by the University of the Commonwealth Caribbean (UCC) at its commencement ceremony on Sunday, July 28, 2024. This prestigious distinction recognizes Minister Bartlett’s exceptional contribution to the tourism industry, both locally and globally.

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