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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Bartlett Joins Global Tourism Leaders for World Tourism Day Celebrations

Kingston, Jamaica; Thursday, September 26, 2024: Minister of Tourism, Hon. Edmund Bartlett, departed the island yesterday (September 25) for Tbilisi, Georgia, where he will participate in the official global celebrations to mark World Tourism Day (WTD) 2024. The event, organized by the United Nations Tourism (UN Tourism), is set for September 27 under the theme “Tourism and Peace,” and will bring together leaders from across the globe to explore the role of tourism in fostering peace, cultural exchange, and unity.

Jamaica Earns US$3 Billion From Tourism Since January 2024

MONTEGO BAY, Jamaica; Tuesday, September 24, 2024: Tourism Awareness Week 2024 started on a positive note, highlighting the growth of Jamaica’s tourism industry in the face of both local and international threats, and its contribution to the wider economy.

Minister of Tourism, Hon. Edmund Bartlett (left) engages his colleague, Minister of Tourism for India, Hon. Gajendra Singh Shekhawat in a frank discussion on ways to tap into the lucrative Indian travel market, as Jamaica seeks to diversify its markets and boost arrivals.

Bartlett Calls on G20 Nations to Invest in Capacity Building for Resilience in SIDS

Kingston, Jamaica; Monday, September 23, 2024: Minister of Tourism, Hon. Edmund Bartlett, has made an urgent call for G20 nations to invest in capacity building for Small Island Developing States (SIDS) that are heavily reliant on tourism. Minister Bartlett made the call while speaking at the G20 and UN Tourism Side Event recently, under the theme ‘Tourism: Building a Just World and a Sustainable Planet,’ in the margins of the 4th G20 Tourism Working Group Meeting in Belém, Brazil, from September 19-20, 2024.

Tourism Awareness Week 2024 to Focus on Tourism and Peace

Kingston, Jamaica; Wednesday, September 18, 2024: The Ministry of Tourism, its public bodies, and industry partners will seek to emphasize tourism’s critical role in fostering cross-cultural collaboration and global unity, as they observe Tourism Awareness Week (TAW) 2024 from September 22-28, under the theme “Tourism and Peace: Out of Many, One Love.” This year’s theme is in keeping with UN Tourism’s (United Nations Tourism) global theme for World Tourism Day, which is marked annually on September 27, “Tourism and Peace.”

Jamaica Welcomes 2 Million Stopover Visitors Since January 2024

Kingston, Jamaica; Tuesday, September 17, 2024: Minister of Tourism, Hon. Edmund Bartlett has revealed that based on preliminary figures Jamaica has welcomed just over 2 million stopover visitors and some 3 million total visitors, including cruise arrivals, between January 1 and September 14 this year. This achievement marks an increase over last year's figures for the same period.

Minister of Tourism, Hon. Edmund Bartlett (center) engages in a light conversation with Brazilian Tourism Minister, Hon. Celso Sabino (left) and Governor of the State of Maranhão, Carlos Brandão in São Luís, Brazil, following the recent signing of a sustainable tourism Memorandum of Understanding (MOU) between the Global Tourism Resilience and Crisis Management Centre (GTRCMC) and Brazil's Ministry of Tourism.

Jamaica and Brazil Partner Promote Tourism Resilience

Kingston, Jamaica; Thursday, August 22, 2024: The Jamaica based Global Tourism Resilience and Crisis Management Centre (GTRCMC) and Brazil’s Ministry of Tourism have signed a groundbreaking Memorandum of Understanding (MOU) to facilitate cooperation in boosting tourism resilience. The areas of cooperation covered under the MOU include: Climate resilience in tourism; Entrepreneurial tourism resilience; Tourism security resilience; and Tourism pandemic resilience.

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Kingston 5, Jamaica

(876) 920-4926-30

info@mot.gov.jm