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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Jamaica Sees Record 2 Million Visitors To-Date In 2024

Kingston, Jamaica, June 6, 2024 – Jamaica has welcomed a record two million visitors thus far in 2024, more than ever reported during the period of January to May. Further solidifying its position as one of the world’s leading island travel destinations, Jamaica’s final tourism data for 2023 also notes a record-breaking 4.1 million visitors and 25.5% year-over-year increase in total visitation compared to 2022.

Minister Bartlett For Global Summit and UN Tourism Executive Council Meeting

Kingston, Jamaica; Tuesday, June 4, 2024: Minister of Tourism, Hon. Edmund Bartlett, departed the island today (June 4) for Europe where he will engage in several high-level activities aimed at bolstering Jamaica’s position in the global tourism arena. Minister Bartlett will be participating in two significant events: The Resilience and Innovation Summit being hosted by the Global Travel and Tourism Resilience Council in Sarajevo, Bosnia and Herzegovina, and the 121st UN Tourism Executive Council Meeting in Barcelona, Spain.

Jamaica Hosts Inaugural CHTA Responsible Tourism Day Activities

KINGSTON, Jamaica; Wednesday, May 29, 2024: Jamaica was chosen by the Caribbean Hotel and Tourism Association (CHTA) as the location for the inauguration of a new initiative aimed at promoting sustainable tourism, as a new feature of its flagship Caribbean Travel Marketplace tradeshow. The 42nd staging of the trade event was hosted in Jamaica from May 20-23, 2024.

CHTA Caribbean Travel Marketplace A Resounding Success

MONTEGO BAY, Jamaica; Monday, May 27, 2024: Jamaica’s hosting of the Caribbean Hotel and Tourism Association’s (CHTA) flagship sales event, Caribbean Travel Marketplace 42, from May 20- 23, has been hailed as “a resounding success” by Minister of Tourism, Hon. Edmund Bartlett.

Tourism Investment Drive Still on Track

MONTEGO BAY, Jamaica; Wednesday, May 22, 2024: Minister of Tourism, Hon Edmund Bartlett has outlined that Jamaica is currently experiencing an unprecedented surge in tourism infrastructural development and visitor arrivals, which has laid the foundation for the Ministry to achieve its goal of attracting 5 million visitors in 5 years, earning the country US$5 billion by 2025.

Workers Key to Growing Regional Tourism Industry

MONTEGO BAY, Jamaica; Wednesday, May 22, 2024: Minister of Tourism, Hon Edmund Bartlett has emphasized to tourism leaders throughout the Caribbean that while capitalism was the driving force behind economic prosperity, workers were key assets to growing the industry.

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