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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Over 1,000 CTM42 Delegates Welcomed To Jamaica

MONTEGO BAY, Jamaica; Tuesday, May 21, 2024: Jamaica showcased the best of its heritage in food, dance and music last night (May 20) to over 1,000 delegates from more than 45 countries who are attending the 42nd Caribbean Hotel and Tourism Association’s (CHTA) Caribbean Travel Marketplace (CTM42), being held at the Montego Bay Convention Centre.

Bartlett Welcomes Over 700 Kiwanians for District Convention

KINGSTON, Jamaica; Friday, May 17, 2024: Minister of Tourism, Hon Edmund Bartlett last night welcomed more than 700 Kiwanis club members from the Eastern Canada and the Caribbean District for their annual convention at the Montego Bay Convention Centre. The 2024 Kiwanis Eastern Canada and Caribbean (EC&C) District Convention is being held from May 16-18, 2024.

Jamaica Records 1.7 Million Visitors

DUBAI; United Arab Emirates; Wednesday May 8, 2024; Jamaica has recorded an impressive 1.7 million visitors as of May 7 of this year. Based on preliminary data, the island recorded 1,016,185 stopover arrivals and over 700,000 cruise passengers, earning roughly US$1.8 billion in revenue. This represents a 4.6% increase in stopover arrivals and a 23% increase in cruise passengers compared to the same period in 2023.

Bartlett Welcomes Investor Confidence Signalled by Holiday Inn Acquisition

Montego Bay, Jamaica; Wednesday, May 8, 2024: Minister of Tourism, Hon. Edmund Bartlett has expressed his excitement about the recent developments within the Jamaican tourism industry as Catalonia Hotels & Resorts yesterday (May 7) announced its purchase of the Holiday Inn Resort, Montego Bay from East Bay Management Company Limited, led by prominent Jamaican businessman Kevin Hendrickson. Minister Bartlett celebrated the move by Catalonia, a respected international hospitality brand, as a strong signal of confidence in Jamaica's tourism sector and a potential trigger for further investments.

Minister of Tourism (C) pauses for a moment with (L-R) Dr. Emad Abuelanain, Associate Professor of Tourism - University of Khorfakkan, H.E Sylvestre Radegonde, Minister for Foreign Affairs and Tourism of Seychelles, Nicolas Torio, General Manager, voco Monaco Hotel - The Heart of Europe and moderator Mark Frary. Minister Bartlett was one of the key presenters for ‘The New Age of Island Tourism’ panel at Arabian Travel Market in Dubai yesterday.

Bartlett calls for more aggressive Human Capital Development to Future Proof Island Tourism

DUBAI; United Arab Emirates; Tuesday May 7, 2024: Minister of Tourism, Hon Edmund Bartlett is calling for a more aggressive push for human capital development which is critical to future proof tourism for small island states like Jamaica. The Minister made the call during ‘The New Age of Island Tourism’ panel at Arabian Travel Market in Dubai.

Bartlett Encourages Jamaicans to Join the Lucrative Tourism Value Chain

Kingston, Jamaica; Monday, May 6, 2024: Minister of Tourism, Hon. Edmund Bartlett is urging Jamaicans to seize the multitude of opportunities available within the tourism sector, emphasizing the industry’s potential to generate significant economic benefits for the entire nation.

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