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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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World Travel and Tourism Council to Collaborate With Jamaica for Global Conference

KINGSTON, Jamaica; August 22, 2017: Minister of Tourism, Hon. Edmund Bartlett says, the World Travel & Tourism Council (WTTC) is to collaborate with the Government of Jamaica in the staging United Nations World Tourism Organisation (UNWTO), Government of Jamaica and World Bank Group Conference on Jobs & Inclusive Growth: Partnerships for Sustainable Tourism, being held in November at the Montego Bay Convention Centre, St. James.

Jamaica To Be Number One Destination For British Tourists In Caribbean

London, United Kingdom – August 9, 2017: Headlining a packed dinner with United Kingdom (UK) Travel Industry executives in London, Tourism Minister, Edmund Bartlett charged them to increase to 250,000 the number of UK stopover tourist arrivals to Jamaica, thereby exceeding Barbados as the leading Caribbean destination for British visitors.

TEF $1.2B for MoBay, says Bartlett

MONTEGO BAY, Jamaica; July 31, 2017: Having spent $2.8 billion from the Tourism Enhancement Fund (TEF) in the Montego Bay area over the last ten years, the Ministry of Tourism is ploughing an additional $1.2 billion over the next four years to enhance the physical appearance of the resort town.

Minister Bartlett Urges More Jamaicans to Own Tourism Inputs

KINGSTON, Jamaica; July 27, 2017: Minister of Tourism, Hon. Edmund Bartlett says more Jamaicans need to own the inputs of tourism so that the country can benefit from a raise in the level of retention of earnings from the industry.

Tourism Minister Signs Contract For UNWTO Conference With The Jamaica National Group

Minister of Tourism, the Hon. Edmund Bartlett and Mr. Earl Jarrett, chief executive officer of The Jamaica National Group (JN Group) yesterday, July 26, 2017, signed an agreement under which the JN Group will provide planning, management and execution services for mounting of the United Nations World Tourism Organization’s (UNWTO) International Year of Sustainable Tourism for Development Conference, from November 27 to 29 at the Montego Bay Convention Centre, St. James.

Devon House Opens Bigger I-Scream Parlour

KINGSTON, Jamaica; July 25, 2017: Efforts to bolster Devon House as the epicentre of Gastronomy in Kingston have been increased, with the official opening of an expanded ‘I-Scream’ parlour on the North Lawns of the property on July 24, 2017.

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