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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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African Ministers Endorse UNWTO Global Conference in Jamaica

KINGSTON, Jamaica; April 24, 2017: Minister of Tourism, Hon. Edmund Bartlett, has announced that the ‘ UNWTO, Government of Jamaica and World Bank Group Conference on Jobs & Inclusive Growth: Partnerships for Sustainable Tourism’ being held in November in Montego Bay, Jamaica, has received full endorsements from over 21 African Ministers from the United Nations World Tourism Organization’s (UNWTO) Commission for Africa.

Jamaica Prepares to Attract 4.2 Million Visitors in 2017

MONTEGO BAY, Jamaica; Thursday, March 30, 2017: The tourism sector and allied industries have been put on alert to prepare for 4.2 million visitors this year. The target represents a 5 percent increase on the 3.84 million tourists the country received in 2016.

Tourism Ministry Launches the Jamaica Blue Mountain Culinary Tour

KINGSTON, Jamaica; March 28, 2017: The rich history, culture and cuisine of the Blue Mountain region were on full display, as the Gastronomy Network of the Ministry of Tourism hosted the soft launch of the Blue Mountain Culinary Tour on Sunday March 26, 2017.

Spring Gardens Primary Wins “Fi Wi Falmouth” Tourism Quiz Title

Spring Gardens Primary & Infant was victorious in the inaugural Tourism Product Development Company (TPDCo) “Fi Wi Falmouth” Tourism Quiz competition, beating Immanuel Success Preparatory & Kindergarten School in an exciting face off held recently at the Trelawny Parish Library. The 3 rounds match saw questions from thirteen subject areas including the history of Trelawny, Spanish, Tourism Awareness, Tourism Organization, Civics, Mathematics. The score at the end of the match was 35-28 in favour of Spring Gardens.

Jamaica Seeks To Secure 50,000 German Tourists By 2020

KINGSTON, Jamaica; March 13, 2017: With Jamaica welcoming just over 20,000 German tourists last year, Tourism Minister Hon. Edmund Bartlett has mandated the Jamaica Tourist Board (JTB) and key Tourism officials to double that number to 50,000 German tourist arrivals into the island by 2020.

National Champions Named in TSEP 2016 Awards

MONTEGO BAY, Jamaica; March 6, 2017: Massage Therapist, Simone Folkes of Sandals Royal Plantation and Couples San Souci won the coveted National Champion awards for 2016 in the individual and organization categories respectively, as the Ministry of Tourism on the weekend rolled out the red carpet for the return of the Tourism Service Excellence Awards. The programme is spearheaded by the Tourism Product Development Company (TPDCo).

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