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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Minister Bartlett Commits to Aiding Agricultural Sector to Better Meet Tourism Needs

KINGTON, Jamaica; December 14, 2017: Minister of Tourism, Hon. Edmund Bartlett says his Ministry is committed to playing a key role in the transformation of the agricultural sector to better meet the needs of the hospitality sector. This will be bolstered by a series of initiatives scheduled to be launched by the Tourism Linkages Network in 2018.

Bartlett – Regional Collaboration Is the Path to Investment

MONTEGO BAY, Jamaica; Wednesday, December 6, 2017: Caribbean government ministers and senior officials of investment promotion agencies have been told they must embrace regional collaboration and harmonization of policies as a valuable strategy to promoting investment in the region.

Minister Bartlett Signs Montego Bay Declaration in Geneva

KINGSTON Jamaica; December 19, 2017: Minister of Tourism Hon. Edmund Bartlett and the outgoing Secretary General of the United Nations World Tourism Organization (UNWTO), Dr. Taleb Rifai today (December 19, 2017) signed the Montego Bay Declaration which will chart the course forward for a sustainable tourism world agenda.

Spirit Airlines to Launch More Flights to Montego Bay in 2018

KINGSTON, Jamaica; December 19, 2017: American low-cost carrier Spirit Airlines has announced the addition of flights to Montego Bay, Jamaica from the Baltimore-Washington International Airport in Maryland, USA. The carrier is scheduled to start service the service on March 22, 2018.

Bartlett to Present the Montego Bay Declaration at UNWTO Conference in Switzerland

KINGSTON, Jamaica; December 17, 2017: Minister of Tourism, Hon. Edmund Bartlett travels to Geneva, Switzerland today (December 17, 2017) , to present the recently unveiled Montego Bay Declaration, to delegates attending the United Nations World Tourism Organization’s (UNWTO) Closing Ceremony for the International Year of Sustainable Tourism for Development 2017.

2017 ‘Dream Year for Jamaica’, says Bartlett

OCHO RIOS, Jamaica, Monday, December 11, 2017: On the eve of the country welcoming four million visitors for the first time in its history, Minister of Tourism, Hon Edmund Bartlett has declared 2017 to be “a dream year for Jamaica.”

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