News Releases

PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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New UNWTO Secretary General Endorses Global Tourism Resilience Centre being established in Jamaica

KINGSTON, Jamaica; January 16, 2018: Minister of Tourism, Hon. Edmund Bartlett says, newly-appointed Secretary General of the United Nations World Tourism Organization (UNWTO) Zurab Pololikashvili, has pledged his full support for the establishment of the first Global Tourism Resilience Centre in Jamaica.

Parish Judges Sensitized on Visitor Security

MONTEGO BAY, Jamaica; Monday, January 15, 2018: Parish Court judges have been made more aware of the critical role they can play in building confidence for the safety and security of visitors to the island.

Jamaica to Sign Multi-Destination Marketing Agreement with Mexico

KINGSTON, Jamaica; January 12, 2018: Efforts to boost cooperation between Jamaica and Mexico, in the area of tourism, will bear fruit as both countries will sign a memorandum of understanding to concretize a multi-destination marketing arrangement, in Madrid, Spain on January 16, 2018.

2017 Shatters Tourism Arrival and Earning Records

MONTEGO BAY, Jamaica, Tuesday, January 9, 2018: Jamaica closed out its 2017 tourism year, shattering all previous records for the fast-growing industry.

Tourism Records Shattered with Arrival of Four Millionth Visitor

MONTEGO BAY, JAMAICA, Friday, December 15, 2017: The tourism industry started its traditional high season today shattering all previous records for arrivals by welcoming the four millionth visitor to Jamaica for the year.

Mt Airy Primary Wins Negril Recycling Competition

NEGRIL, Westmoreland, Thursday, December 14, 2017: The Ministry of Tourism’s commitment to sustainable destination management has resulted in 16 primary and high schools in Hanover and Westmoreland collecting 360,000 plastic bottles in less than six months in their communities.

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