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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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New Date for Tourism Linkages Speed Networking Event

KINGSTON, Jamaica; February 08, 2018: Minister of Tourism, Hon. Edmund Bartlett has announced that the much-anticipated Tourism Speed Networking Event, slated for March 14, 2018, at the Hilton Rose Hall Hotel & Spa in Montego Bay, has been rescheduled.

Jamaica to Host Caribbean Travel Marketplace in 2019

KINGSTON, Jamaica; February 2, 2018: Minister of Tourism, Hon. Edmund Bartlett says Jamaica will host the next Caribbean Hotel and Tourism Association's (CHTA) annual Caribbean Travel Marketplace (CTM), scheduled for the first quarter of 2019.

Minister of Tourism Announces Donovan White as New Director of Tourism, Jamaica Tourist Board

KINGSTON, JAMAICA; January 30, 2018: Mr. Donovan White has been selected to fill the position of Director of Tourism of the Jamaica Tourist Board (JTB), after an extensive local and international search. His appointment has been announced by Minister of Tourism, the Honourable Edmund Bartlett.

Cruise Arrivals up by 14 Per Cent in December 2017

KINGSTON, Jamaica; January 25, 2018: Tourism Minister, Hon. Edmund Bartlett says, newly released figures from the Jamaica Tourist Board (JTB) for December 2017, highlight that Jamaica’s tourism product continues to see record-breaking growth in visitor arrivals.

Government Commits to Redevelop Montego Bay to Appleton Railway by 2020

KINGSTON, Jamaica; January 19, 2017: Minister of Tourism, Hon. Edmund Bartlett says that the Government of Jamaica has been in discussions with a number of investors to resuscitate the railway programme to Appleton Estate, which he hopes will result in an increase of tourists visiting the South Coast of the island. The project has a completion date of 2020.

Minister Bartlett Assures Jamaica Remains Safe for Visitors

KINGSTON, Jamaica; January 19, 2018 – Jamaica’s Minister of Tourism, the Hon. Edmund Bartlett would like to reassure visitors that Jamaica remains safe during the State of Public Emergency for the Parish of St. James. The action taken by the Government is not arbitrary as it required a great deal of strategic planning.

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