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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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TEF Hands Over $14.5M Hospitality Laboratories to MoBay Community College

MONTEGO BAY, Jamaica, November 7, 2017: A $14.5 million donation from the Tourism Enhancement Fund (TEF) has enabled the Montego Bay Community College to upgrade and outfit its Hospitality, Housekeeping and Dining Room laboratories to world standards.

Rebel Salute Driving Tourism Growth & Diversification

KINGSTON, Jamaica; November 6, 2017: In recognition of its 25th anniversary and pointing to its contribution to the increasing diversification of Jamaica’s tourism product, Delano Seiveright, Senior Advisor/Strategist to Tourism Minister, Hon. Edmund Bartlett, highlighted that the Government of Jamaica through the Ministry of Tourism and its lead agency the Jamaica Tourist Board, will continue to support Rebel Salute, a major annual Rastafari-influenced live music show held in January along the North Coast.

SOUTHWEST Adds Yet Another Daily Flight To Mobay - Now Up To 7 Flights A Day

KINGSTON, Jamaica; November 6, 2017 A mere five months after inaugurating daily non-stop flight-service between Fort Lauderdale and Montego Bay, Southwest, a major US airline, recently upped its operations to include two daily flights between both cities. Thereby adding another 52,000 new seats over the in and out of Jamaica and increasing connectivity to other US cities.

Minister Bartlett to Address International Travel Crisis Management Summit In London

KINGSTON, Jamaica; November 03, 2017: In his capacity as chairman of the newly formed Caribbean Tourism Recovery Group Secretariat (CTRGS) and coordinator of the ‘UNWTO Disaster Recovery Working Group for the Affected States in the Caribbean’, Minister of Tourism, Hon. Edmund Bartlett, has been invited to give an address at the International Travel Crisis Management Summit (ITCMS) in London.

Over 300 participants from 60 countries Already Registered for UNWTO Global Conference

MONTEGO BAY, Jamaica; November 1, 2017: As Jamaica puts the finishing touches to a broad-based plan to host the world’s first global conference on “jobs and inclusive growth: partnerships for sustainable tourism’, Minister of Tourism, Hon. Edmund Bartlett announced yesterday (October 31) that over 300 participants from 60 countries have already registered to attend the November event.

Tourism Linkages Network to Increase Support to Local Coffee Industry

KINGSTON, Jamaica: October 30, 2017: Minister of Tourism, Hon. Edmund Bartlett has commissioned the Ministry’s Tourism Linkages Network (TLN) to increase consumption of coffee locally by strengthening ties between stakeholders in the coffee and hospitality industries.

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