Jamaica Expands Global Reach as Tourism Market Diversification Bears Fruit
KINGSTON, Jamaica; Friday, June 20, 2025: Despite global headwinds in 2024, Jamaica’s tourism industry remained stable and registered continued success in penetrating emerging markets, according to Minister of Tourism, Hon. Edmund Bartlett, who delivered his 2025/26 Sectoral Debate presentation in Parliament on Tuesday, June 17. The address, themed “Thrive in 2025: Linking Tourism to Every Jamaican’s Success,” emphasized an expansion in focus from visitor numbers and hotel developments to a broader vision of tourism as a driver of inclusive, resilient, and sustainable national economic growth.