Bartlett Intensifies Global Tourism Recovery Marketing Blitz
Tourism Minister to Make Strategic Visits to New York and Spain Kingston, Jamaica; Wednesday, January 14, 2026: Jamaica’s aggressive global marketing drive to rebuild and reposition its tourism sector following the passage of Hurricane Melissa intensified today, as Minister of Tourism, Hon. Edmund Bartlett, departed the island to lead a high-level marketing blitz which picks up in New York, to be followed by Jamaica’s participation in the prestigious FITUR international tourism tradeshow in Madrid, Spain. The New York mission, which runs from January 15–17, forms part a multi-market campaign aimed at boosting visitor confidence, strengthening trade and media relationships, and accelerating Jamaica’s tourism recovery. Minister Bartlett is accompanied by a team from the Jamaica Tourist Board (JTB) and will return to the island on Saturday, January 17, ahead of his departure for Madrid, Spain on Monday, January 19. He is scheduled to return from FITUR on Sunday, January 25, 2026.