Government of Jamaica

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Minister of Tourism, Hon Edmund Bartlett addresses delegates at the Caribbean Tourism Organization’s (CTO) Caribbean Week at the Intercontinental Hotel in New York on Monday June 1, 2026.

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Minister Bartlett Highlights Resilience, Workforce Development and Sustainable Growth as Cornerstones of Tourism's Next Chapter MANHATTAN, New York; Tuesday, June 2, 2026 — Jamaica's tourism sector is entering a new era of transformation under the banner of Tourism 3.0, a bold strategy aimed at repositioning the destination for sustained growth, enhanced competitiveness and greater benefits for Jamaican workers and communities. Speaking at the opening of CTO Caribbean Week in New York yesterday, Minister of Tourism, Hon. Edmund Bartlett, underscored the remarkable resilience of Jamaica's tourism sector, noting that despite a series of global disruptions, the industry has continued to demonstrate its strength and adaptability. “In every instance, the real resilience that is the essence of tourism manifested itself in Jamaica,” said Minister Bartlett. “These disruptions have bent us a little bit, but they have not broken the spirit of the Jamaican people.”

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Minister of Tourism, Hon. Edmund Bartlett (right, foreground) exchanges pleasantries with Chief Executive Officer (CEO) of Excellence, Antonio de Montaner, on his arrival at Excellence Oyster Bay on Sunday, February 8, 2026, for a tour and high-level discussions surrounding additional investment in the development of the resort and expansion of the staff complement.

Excellence Resorts Outline Major Expansion Plans

Excellence Moves to Boost Staff Training and Development MONTEGO BAY, Jamaica; Monday, February 9, 2026: Spanish investors in the adults-only Excellence Oyster Bay, one of the most luxurious resorts along the north coast corridor, are set to expand their investment in Jamaica’s tourism industry and triple the property’s room count over the next ten years. The expansion will commence immediately with a major increase in its very popular Beach Bungalows by the end of 2026. Concurrently, the Spanish investors have committed to ensuring the property has a team of highly trained and satisfied staff and ultimately to recruit a general manager from Jamaica. An elated Minister of Tourism, Hon. Edmund Bartlett, shared the news yesterday (February 8) after a tour of the 300-room resort just outside of Falmouth and private discussions with the investors. He then announced that Excellence will be adding another four hotels in the area “to bring some 2,000 rooms all told into the next ten years of our development.”
Minister of Tourism, Hon. Edmund Bartlett (2nd left) engages in a discussion on resilience with Sierra Leone’s Minister of Tourism and Cultural Affairs, Hon. Nabeela Tunis (right), Honorary Consul for the Republic Sierra Leone in Jamaica, Prof. Rosalea Hamilton (2nd right) and Executive Director of GTRCMC, Prof. Lloyd Waller, following an announcement surrounding the 2026 observation of Global Tourism Resilience Day on February 3.

Jamaica and Sierra Leone Bolster Africa-Caribbean Tourism Cooperation

Sierra Leone to Amplify Youth Leadership on Global Tourism Resilience Day 2026 KINGSTON, Jamaica; Wednesday, February 4, 2026: Jamaica and Sierra Leone have reaffirmed their shared commitment to advancing global tourism resilience, youth leadership and Africa-Caribbean tourism cooperation, following a special meeting hosted yesterday (February 3) by Minister of Tourism, Hon. Edmund Bartlett, alongside Sierra Leone’s Minister of Tourism and Cultural Affairs, Hon. Nabeela Tunis. The meeting, held at Jamaica’s Ministry of Tourism in New Kingston, examined Sierra Leone’s plans to observe Global Tourism Resilience Day 2026 on February 17 with a youth-focused seminar at the University of Sierra Leone, placing young people at the centre of global conversations on resilience, identity and development. The engagement forms part of Sierra Leone’s declaration of 2026 as the Year of Culture and Creativity.
Minister of Tourism, Hon. Edmund Bartlett (centre) and Director of Tourism, Donovan White (right) share a light moment with senior representatives of Grupo Piñero (operators of Bahia Principe Hotels & Resorts), led by the group’s CEO, Encarna Piñero (2nd right) during the just concluded FITUR international tourism tradeshow in Madrid, Spain.

Jamaica Exits FITUR 2026 with Accelerated Recovery and New Investment Momentum

UN Tourism Names Jamaica Global Resilience Hub MADRID, Spain; Monday, January 26, 2026: Jamaica closed three days of engagements at FITUR 2026 with measurable momentum behind its tourism rebound: stronger alignment with major hotel partners to speed up reopening timelines, deeper coordination with key airlift and marketing partners, and expanding investor interest in aviation and destination development. The week’s most significant outcome came on Day 3 of the international tourism tradeshow held in Madrid, Spain, when UN Tourism named Jamaica as the Tourism Resilience Hub of the world — a global endorsement of the country’s leadership in crisis readiness and recovery. The engagements advanced Jamaica’s strategy to protect livelihoods, restore room stock, strengthen airlift performance, and mobilise investment for resilient infrastructure and destination reimagining, particularly across the eastern and southern parishes.

Bartlett Intensifies Global Tourism Recovery Marketing Blitz

Tourism Minister to Make Strategic Visits to New York and Spain Kingston, Jamaica; Wednesday, January 14, 2026: Jamaica’s aggressive global marketing drive to rebuild and reposition its tourism sector following the passage of Hurricane Melissa intensified today, as Minister of Tourism, Hon. Edmund Bartlett, departed the island to lead a high-level marketing blitz which picks up in New York, to be followed by Jamaica’s participation in the prestigious FITUR international tourism tradeshow in Madrid, Spain. The New York mission, which runs from January 15–17, forms part a multi-market campaign aimed at boosting visitor confidence, strengthening trade and media relationships, and accelerating Jamaica’s tourism recovery. Minister Bartlett is accompanied by a team from the Jamaica Tourist Board (JTB) and will return to the island on Saturday, January 17, ahead of his departure for Madrid, Spain on Monday, January 19. He is scheduled to return from FITUR on Sunday, January 25, 2026.

S Hotel Montego Bay Named Best All-inclusive Caribbean Resort by USA Today

Sunset at the Palms Resort Secures Fourth Place in USA Today Ranking MONTEGO BAY, Jamaica; Thursday, January 8, 2026: Minister of Tourism, Hon. Edmund Bartlett has lauded the achievement of S Hotel Montego Bay on being named the Best All-inclusive Caribbean Resort for 2026 by USA Today Readers’ Choice 10 Best Awards. Minister Bartlett has also commended Sunset at the Palms Resort, Negril on securing fourth place in the same USA Today ranking. Minister Bartlett said “this is a tremendous accomplishment and welcome news as the tourism sector recovers following the passage of hurricane Melissa. To be able to remain top of mind among travellers and secure such prestigious accolades is proof of the resilience of our local properties, including S Hotel Montego Bay and Sunset at the Palms, and their continued commitment to always providing excellent service regardless of the circumstances.”

Minister Bartlett Leads Mission to US to Stimulate Market Post-Hurricane Melissa

KINGSTON, Jamaica; Wednesday, December 17, 2025 – Minister of Tourism, Hon. Edmund Bartlett, departed the island today for a three-day strategic mission to New York aimed at accelerating Jamaica’s tourism recovery following Hurricane Melissa. With the United States as Jamaica’s primary source market, the mission will provide direct engagement with major media outlets and key trade publications to ensure continued stability and growth in visitor arrivals. “Sustained engagement with our key partners in the United States is critical as we enter the Winter Tourist Season,” said Minister Bartlett. “The purpose of these engagements, in the aftermath of Hurricane Melissa, is to stabilize and stimulate our main market. These efforts are vital for our tourism direct revenue inflows and the essential linkages tourism provides to other economic sectors.” The delegation’s itinerary focuses on two primary objectives: market reinforcement and inventory restoration. Minister Bartlett will be engaging in an intensive media blitz, including televised interviews on NBC’s New York Live, FOX WNYW’s Good Night New York and WPIX New York Living.