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LIMA, Peru; Tuesday April 24, 2018: Minister of Tourism, Hon Edmund Bartlett will sign a Multi Destination Marketing Memorandum of Understanding (MOU) with Peru to strengthen tourism in both countries. The Multi-Destination MOU is slated to be signed in October this year.
"The MOU, which aims to strengthen partnership and tourism products, will connect with Eco and Cultural tourism to include entertainment and then training through the Jamaica Centre for Tourism Innovation," Minister Bartlett said.
Minister Bartlett added that, "A major area of the MOU will be to look at how we build our resilience and crisis management capabilities within the region."
Vice-Minister of Tourism for Peru, Silvia Ruiz Zarate, has welcomed the initiative and said "We have many things in common that we can work together on such as gastronomy, cultural tourism and Small and Medium Tourism Enterprises (SMTEs) and look forward to the collaboration in these areas."
"The additional flights scheduled to come on stream will also boost arrivals and help the cultural exchange between both countries," Vice-Minister Zarate added.
In highlighting the importance of partnering with Peru, Minister Bartlett said SMTEs, which account for 80% of Tourism; Minister Bartlett said "This MOU will give energy to these key partners who are the main economic drivers in the industry but get the least share of the wealth. The aim is to enable small countries to get wealth from tourism because the power of that wealth is in the hands of the creative products."
Jamaica has signed Multi Destination MOUs with Mexico, Cuba and the Dominican Republic.
This arrangement will be beneficial to all countries involved as they will gain access to a significantly larger market which will lead to sustainable growth.
JTB Head, Donovan White; Senior Advisor/Strategist to Minister Bartlett, Delano Seiveright and other Ministry and JTB officials form part of the tour across South America that will take the team across Argentina, Chile, Peru and Colombia.
Engagements include meetings with the leadership of Latin America’s largest airlines including COPA, LATAM and Avianca; the largest tour operators; leaders of travel focused TV, Radio, print and online media; Government officials and influential travel agents.