KINGSTON, Jamaica; August 5, 2019: Minister of Tourism, Hon. Edmund Bartlett, has challenged the local agricultural sector to make a greater effort to satisfy the demands of Jamaica’s tourism sector for fresh fruits, vegetables, meat and poultry.

“There is a symbiotic relationship between tourism and agriculture and Jamaica needs to do more to leverage that relationship to the benefit of the people. Agri-tourism is a vital part of the experiences that are marketed all across the globe and Jamaica has not done very well in building out agri-tourism as we understand it,” said Minister Bartlett.

Speaking yesterday at the opening ceremony for the 67th staging of the Denbigh Agricultural, Industrial and Food Show in May Pen, Clarendon, the Tourism Minister said the demand for agricultural produce by the tourism sector is valued at some $40 billion dollars.  Of this, poultry, meats and seafood alone accounted for 75% of this total value, fruits accounted for another 10% and vegetables accounted for 6.4%.

“When we talk about poultry, we are getting into a new and expanded area of values because we are talking about eggs; we are talking about liquid eggs that are required. Would you believe, at any given hotel the average consumption for a visitor is exceeding five eggs a day? We have 4.5 million visitors coming to the island this year. Do the math,” the Tourism Minister said.

“Eggs are one of the most ubiquitous of all the ingredients used in the various types of delectable food Jamaica provides.  We need eggs for everything, especially pastry. So you can add to that five eggs another quotient and you can see the volume of eggs required by the farmers of Jamaica to be produced just to satisfy the needs of the local tourism industry,” Minister Bartlett add.

Local farmers were also encouraged to look beyond supplying the hotel sector to other areas, including eco-tourism and farm-to-table tourism, to build out visitor experiences. The Minister noted that more and more travellers are visiting farms for educational and recreational purposes.  “Farm tourism is a thriving business, providing both farmers and communities with additional income,” he said.

The Ministry of Tourism, through its Tourism Linkages Network, has been taking a proactive approach to using Jamaican food by implementing initiatives to equip farmers and agri-processors to take advantage of economic opportunities in the tourism sector and provide bigger markets for their produce.  Some $54.2 million has been pumped into gastronomy initiatives, like the Jamaica Blue Mountain Coffee Festival, which ultimately benefit local farmers.

In addition, the Tourism Linkages Network, through the Tourism Enhancement Fund (TEF), has committed over $24 million to projects to improve agricultural productivity and scale up sourcing, including facilitating the development of berry farming and the Tourism Agri-Linkages Exchange (ALEX) initiative, which has facilitated contracts valued at over $237 million.

KINGSTON, Jamaica; August 2, 2019: Minister of Tourism, Hon Edmund Bartlett, says the United Nations (UN) is fully on board to improve coordinated action and share expertise and resources with the Global Resilience and Crisis Management Centre (GTRCM, as it relates to the threat of sargassum to the region.

“This agreement follows fruitful discussions with the UN and the GTRCM recently. Both entities recognize that the effects of this sargassum are becoming more and more severe and concerns of the UN and the GTRCM include impacts on tourism in the region, as well as impacts on fisheries, human health, and the environment.

Jamaica is taking the lead on this matter given the threat of this phenomenon on our main economic activity in the region – tourism,” said Minister Bartlett.

Minister Bartlett, who serves as Co-Chair of the GTRCM was instrumental in bringing the United Nations to the table, when he met with the UN Office of Partnerships in New York recently.

The UN was represented by the Head of the Caribbean Sub-Regional Office of the United Nations Environment Programme (UNEP) and the Sub-Regional Coordinator for the Caribbean of the Food & Agriculture Organisation (FAO).

The meetings, which included Professor Lloyd Waller of the University of the West Indies (UWI); Renata Clarke (FAO), Vincent Sweeney (UNEP)  and Ileana Lopez (UNEP) discussed the relevant work taking place at the UWI and across the UN, and considered options such as sinking of the sargassum to prevent it from coming ashore. 

Minister Bartlett, through the GTRCM, recently spearheaded a regional sargassum forum which included mechanical engineers from the Massachusetts Institute of Technology, Precision Engineering Research Group; and noted researchers from the UWI and the GTRCM. The objective of the forum was to share knowledge and best practices as it relates to sargassum, specifically the type which originates from the coast of Brazil.

“We are still in the exploratory phase to bring together the best minds so as to collaborate on the best method to mitigating the threat of this phenomena and will be continuing these discussions to decide on the way forward,” Minister Bartlett concluded.

KINGSTON, Jamaica; July 30, 2019: Minister of Tourism, Hon Edmund Bartlett today met with key Embassy officials to discuss the recent security audit report. The Embassy officials, which included representatives from the United States, United Kingdom and Canada, were updated by Minister Bartlett on the sector’s strategic plans to create a new architecture for security and next steps.

“The meeting was critical as we engaged key stakeholders from our major source markets on the next steps to ensuring safety, security and seamlessness within the sector. They were informed that these next steps include the recent appointment of a new director of Visitor Safety and Experience, Major Dave Walker, an experienced security expert, who will further review this initial report and provide recommendations.”

The meeting also included a technical team from the Ministry and its agencies: the Tourism Product Development Company (TPDCo), which led the island wide security audit and the Tourism Enhancement Fund; as well as internationally recognized security expert Dr. Peter Tarlow.

“I also highlighted the creation of a Manual on Tourism Ethics, a first of its kind, which will guide our security infrastructure in the sector and how we interface with each other. This manual will be an operational game changer for Jamaica’s tourism as it will be the first time we have a comprehensive guide on this area,” said Minister Bartlett.

Major Walker has been tasked by Minister Bartlett to complete the Manual on Tourism Ethics and recommendations on security for the sector by the end of the year. The aim of the audit, which received support from internationally recognized security expert, Dr. Peter Tarlow, will identify gaps and ensure a strategy of a safe, secure and seamless destination for visitors and locals alike.

KINGSTON, Jamaica; July 29, 2019: Minister of Tourism, Hon Edmund Bartlett has appointed a new director of Visitor Safety and Experience, Major Dave Walker, to further review the initial report from the recent island wide security audit of the tourism sector. Following this review, Major Walker will submit a final report with recommendations on the way forward by the start of the winter tourist season in December.

Minister Bartlett, who made the announcement today, said, “Major Walker comes to the Tourism Product Development Company (TPDCo) with a wealth of security experience and has been directed by me to critically review findings from the initial report, with a view to analysing the data and providing recommendations on constructing a new architecture for security in the sector.”

Major (Retd) Dave Walker, has spent in excess of twenty three years in the military where he served in various operational and strategic capacities.  Major Walker was a Military Advisor in Sierra Leone and a Military Advisor dealing with matters relating to regional security with the CARICOM Implementation Agency for Crime and Security (IMPACS).

Major Walker holds a Master’s Degree in National Security and Strategic Studies and a Master’s in Business Administration both from the University of the West Indies.

Minister Bartlett also highlighted that, “An important outcome from this further review will be the creation of a Manual on Tourism Ethics, a first of its kind, which will guide not just the expectations of security infrastructure in the sector but how we interface with each other.”

Last year, Minister Bartlett ordered an intensive security audit of hotel properties across the island. The aim of the audit was to identify gaps and ensure a strategy of a safe, secure and seamless destination for visitors and locals alike. The TPDCo, which is in charge of maintaining quality assurance within the destination, coordinated the intensive security audit with support from internationally recognized security expert, Dr. Peter Tarlow.

KINGSTON, Jamaica; July 26, 2019: The unprecedented levels of sargassum seaweed that washed up on Caribbean beaches in 2018 resulted in estimated clean-up costs of US$120 million, according to Minister of Tourism and Co-Chair of the Global Tourism Resilience and Crisis Management Centre (GTRCM), Hon. Edmund Bartlett.

In addition to costly removal, tourism stakeholders have become increasingly concerned about the seaweed’s unsightly appearance, visitor complaints and the possibility of reputational damage, the Tourism Minister noted.

“As active stakeholders in the sector we understand the inestimable value of tourism to stable and prosperous Caribbean economies.  Tourism remains the single most important catalyst of sustained economic livelihoods in the region,” Minister Bartlett said in opening remarks at the GTRCM Roundtable on Sargassum today (July 26) at the University of the West Indies’ Region Headquarters, Mona.

The Caribbean is the most tourism-dependent region of the world, where it is the main economic sector in 16 out of 18 Caribbean states and supports close to 3 million jobs.

Noting forecasts of a 12% growth in tourist arrivals to the region for 2019, Minister Bartlett said, “Despite these promising indicators and its (tourism’s) historical resilience, we remain well aware that the tourism sector is very fragile and prone to disruptive elements.  The last ten years have witnessed an evolution of the threats facing the sector.  These threats have become more unpredictable and more devastating in their impact and certainly more difficult to manage.”

Sargassum is one such threat.  Accordingly, the GTRCM saw an urgent need to facilitate the coming together of regional tourism and environmental stakeholders to share ideas, best practices and possible solutions to the adverse effects sargassum in having on national and regional economies.

Since 2011, thick mats of seaweed have increased in density to generate an 8850-kilometer-long belt (weighing 20 million metric tons) known as the Great Atlantic Sargassum Belt that extends from West Africa to the Caribbean Sea and Gulf of Mexico. Scientists believe this algal explosion in the Atlantic Ocean and Caribbean Sea could signify a new normal. 

The sargassum phenomenon is believed to be driven by a combination of man-made and natural factors, including climate change and increased sea surface temperature; change in regional winds and ocean current patterns; and an increased supply of nutrients from rivers, sewage and nitrogen-based fertilizers.

In the open seas, sargassum provides critical habitats for marine and bird life.  However, when it inundates beaches it rots and smells, becoming an environmental and economic nuisance.  Tourism on Mexico’s Caribbean Coast dropped an estimated 35% in 2018 due to sargassum washing up on the 480-kilometer-long stretch of otherwise pristine beaches.

Minister Bartlett told local and overseas participants at the GTRCM Roundtable that a strong regional response at both the political and technical level is urgently required to address this rapidly evolving sargassum problem.

“The effective countering of this threat will require the different nations’ governments coming together to conduct research, mitigate contributing factors, identify global best practices in adaptation strategies and develop a comprehensive scientific initiative to establish the most efficient ways to collect the sargassum in the open sea without harming the ecosystem,” said the Tourism Minister.

Presentations were made by Andres Bisono Leon and Luke Grey, Massachusetts Institute of Technology (MIT) Precision Engineering Research Group; Professor Mona Webber, Director, Centre for Marine Sciences and Discovery Bay Marine Laboratory; and Marion Sutton, Oceanographer and Project Manager, Collecte Localisation Satellites, France.

KINGSTON, Jamaica; July 22, 2019: Tourism Minister Hon Edmund Bartlett has indicated that J$ 1Billion was generated at the just concluded Reggae Sumfest music festival held at Catherine Hall in Montego Bay.

“This year was arguably the largest Reggae Sumfest in terms of attendance from both local and overseas guests. On the visitor arrival side, we saw approximately 10,000 people coming to the island for the festival which is an increase of 3000 over last year.

More importantly we estimate the revenue impact from the festival to be $J1 Billion based on average room nights stay of locals and visitors and taxes,” said Minister Bartlett.

Reggae Sumfest, which began in 1993, has been described as the largest music festival in Jamaica and the Caribbean, taking place each year in mid-July in Montego Bay. It attracts crowds of all ages from all over the world and locally, and has featured a variety of Jamaican reggae artists as well as international acts.

Minister Bartlett added that, “The success of entertainment festivals such as Sumfest augurs well for tourism as it boosts arrivals and has a major economic impact in and around Montego Bay.

Through these types of events, hotels both large and small, attractions and smaller players in the sector get to truly benefit from the extensive value chain of tourism.”

The weeklong festival usually kicks off with the Sumfest Beach Party  which is followed with a series of events including a free Street Dance. Then there are two nights of the main festival with live performances featuring some of the best Dancehall and Reggae Artists in the world.

KINGSTON, Jamaica; July 22, 2019: Tourism Minister Hon, Edmund Bartlett says that his Ministry’s Christmas in July tradeshow has been a resounding success for local manufacturers, noting  that last year at least 30 participants collectively received contracts valued at over J$16 million. 

Last year the event, which is hosted by the Tourism Linkages Network and partners, attracted 118 suppliers and 550 buyers.  A participants’ perception survey indicated that 50% of respondents received contracts worth $100,000 or less, 43% received contracts of over $100,000 to $500,000 while 7% received contracts worth over $1 million.

Minister Bartlett however stated that the Christmas in July exhibitors, while reaping the benefits of the exposure and contracts from the event, were unwilling to share information on the contracts they received, which limited the Ministry’s ability gauge the true success of this linkages initiative.

Speaking at Christmas in July, at the Jamaica Pegasus Hotel last week, Minister Bartlett lamented, “It is a pity that we did not receive information from all participants. I hope that this year exhibitors will be more willing to share information on their successes, so we too can see the return on our investment.”

Richard Pandohie, President of the Jamaica Manufacturers and Exporters' Association (JMEA), also stressed the importance of data sharing during his address at the event.

“Companies, business support organisations and governments across the world can analyse a variety of information which can provide new insights to make better and faster decisions and decide where to allocate scarce resources, but we can’t have data analytics if less than three per cent of the data is coming in,” he noted.

Christmas in July is an annual tradeshow, which gives local producers of authentic Jamaican gift and souvenir items the opportunity to display their products and network with corporate entities and various industry players.

It is hosted in partnership with the Jamaica Business Development Corporation (JBDC), Jamaica Manufacturers’ Association (JMA), Jamaica Promotions Corporation (JAMPRO) and the Jamaica Hotel and Tourist Association (JHTA), and seeks to provide Jamaican producers of corporate gifts and souvenirs with the opportunity to access an alternative market segment while adding uniqueness and creativity to product offerings.

“Our linkages initiatives are challenging the private sector to do business differently, they are increasing the consumption of local goods, they are creating employment, and they are generating and facilitating the infusion of tourism spending into the local economy.

I am positive that this year’s staging will be equally fruitful for all participants, if not better. We have pumped some $10 million into this event,” said Minister Bartlett.

This year, some 120 local producers of authentic Jamaican gift and souvenir items displayed their products to corporate entities and various industry players at the event’s fifth staging.

Activities for this year's staging included a “Style Jamaica Pop Up Fashion Show” - which featured jewellery, bags and accessories made by local artisans.

It is also included a mini Artisan Village, where patrons were able to see products being made from start to finish. This is a preview of the Tourism Enhancement Fund-led artisan village that is being constructed at Hampden Wharf in Trelawny, slated to be ready by the end of the year, to coincide with the start of the traditional winter tourist season in December. 

All products on display had to be made with materials sourced locally, proven to be at least 70 per cent locally manufactured or assembled highlighting strong Jamaican cultural influences and themes.

An online catalogue featuring all exhibitors will available in October 2019 for people to view products and place orders.

OCHO RIOS, Jamaica, Friday, July 19, 2019: In anticipation of passing its final hurdle in the Senate, the Ministry of Tourism has embarked on another round of awareness and sensitization sessions to get workers signed onto the Tourism Workers’ Pension Scheme.

The scheme has already received parliamentary approval and is expected to get the Senate’s seal of approval after inclusion of a number of recommendations from that body. It will then go to the Governor General for his assent after which regulations will be drafted for the plan to be rolled out in January 2020.

Minister of Tourism, Hon Edmund Bartlett, joined by Chair of Pension Scheme Oversight Committee, Hon Daisy Coke, sold the scheme to a representative gathering of various tourism stakeholders from the Ocho Rios area Wednesday July 17, at the Anglican Church Hall.

Describing it as a defined contractual scheme, Mrs Coke said for the first three years of its operation, employees will contribute 3 percent of their salary, matched by 3 percent from their employers. Thereafter, the rate will be increased to 5 percent. Self-employed persons will also be subjected to the 3 and 5 percent but will not have the benefit of a matching amount.

Minister Bartlett underscored the importance of getting more from the tourism industry by developing the capacity to be able to contribute better, more efficiently “and more fulfilling to ourselves because when we work we’re working just for the employer, we’re not working to boost productivity that will enhance the bottom line of some government; we’re working also for self-satisfaction.”

He said it was also important for workers to feel happy about what they do and having security of tenure, being remunerated appropriately and knowing that there was a social security arrangement with a social security net awaiting them after working very hard, would engender that happiness.

According to Mr Bartlett, “the potential size of this Tourism Workers’ Pension Scheme is going to be of a magnitude that Jamaica has never seen.” He said it was eight years in the making and was the first of its kind in the world.

With the ongoing expansion of the industry providing increased employment, Minister Bartlett stressed the importance of human capital development and training as the number one priority to improve the quality of what is being offered as the product and create an opinionated experience for visitors who will want to return and improve the 42 percent repeat business that the country now enjoys.

With the Hospitality and Tourism Management Programme already in place through 33 high schools offering an associate degree in hotel management; the Tourism Product Development Company’s TEAM Jamaica sensitizing to what the industry is all about; HEART NTA measuring and building competence; and the Jamaica Centre of Tourism Innovation offering on-the-job certification at various levels, he said the next step would be to have tertiary level training.

“The next level now for us is tertiary and post graduate qualification because our industry is one that is changing every day; it’s a new tourism that is emerging where technology is going to play a far more important role in the delivery of the experiences and services of the industry,” said Minister Bartlett, adding that “more and more hotels are going to become automated so that is going to have implications for the lower level employees in the sector. Our job therefore is to make sure that we are preparing the next workforce to be ITT competent and to be able to operate well within this post-industrial revolution.”

Starting October a partnership will begin with the University of the West Indies to establish a graduate programme in tourism that opens the door for persons to work through the system, write a thesis and obtain a Master of Science in Tourism. Minister Bartlett said utilising data, “we are going to find new ways of doing the same things that we have done over the years but better ways that are more efficient, more cost effective and offer more value.”

KINGSTON, Jamaica; July 17, 2019: Tourism Minister, Hon Edmund Bartlett says the Tourism Workers’ Pension Scheme will be a landmark plan for tourism social legislation in the world, as it will be the first of its kind to provide a comprehensive pension plan for all the workers of the tourism sector — whether permanent, contract or self-employed.

Speaking at a Tourism Workers’ Pension Scheme Awareness and Sensitization Seminar at the Norman Manley International Airport in Kingston yesterday, the Minister noted that “We now as a result of collective efforts over a period of time, have come together with a plan that will be a landmark plan for tourism social legislation in the world. Jamaica will be the only country in the world that has a comprehensive pension plan for all the workers of the tourism sector.”

The Tourism Workers’ Pensions scheme is designed to cover all workers ages 18-59 years in the tourism sector, whether permanent, contract or self-employed.  This includes hotel workers as well as persons employed in related industries, such as craft vendors, tour operators, red cap porters, contract carriage operators and workers at attractions.

The Tourism Workers’ Pension Scheme, which will receive $1 billion in funding from the Tourism Enhancement Fund (TEF), will see benefits being payable at age 65 years or older.

“This landmark piece of social legislation in the industry is going to represent in time, the largest pool of domestic savings that this economy would have provided. Real growth comes when we are able to convert domestic savings into investments,” he said.

He further noted that the plan will be of particular interest to workers in the industry who have been employed at a number of organizations over the years on short-term employment contracts.

“The plan will protect contract workers by providing them with a social safety net. It will enable them to join as a self-employed person. So you can move from one company to the other, change your contract, knowing that your retirement plans are secure,” said Minister Bartlett.

According to the Tourism Minister, the scheme is the final piece in a four-point human capital development plan to enhance Jamaica’s tourism workers.

The other three initiatives in the human capital development plan are training, capacity building and creating the ability of tourism workers to have knowledge and convert that knowledge into practical applications; providing a pathway to professionalism and jobs; and improving the social conditions around which the tourism worker lives.

“If we are to build the capacity of tourism to deliver on the prosperity agenda, we must build the capacity of the people, the human capital must be enhanced. We think that there is no equity in this game, if this industry is so big, and it cannot secure the safety, future and social requirements of the people who work in it,” he said.

The Tourism Workers’ Pension Scheme Bill was passed in the House of Parliament on June 25 and is in keeping with the Government’s focus on creating a social security network within the tourism sector.

The Ministry of Tourism will host three other Tourism Workers’ Pension Scheme Awareness and Sensitization Seminars in Ocho Rios, Montego Bay and Negril within the next two weeks, as part of their public awareness campaign.

KINGSTON, Jamaica; July 13, 2019: Minister of Tourism Hon. Edmund Bartlett has expressed deep regret at the passing of former Jamaica Tourist Board marketing executive, Marie Deeble Walker.

“It is with great sadness that I learn of the passing of Marie Deeble Walker. She dedicated more than 30 years of her life working in hospitality tourism. The Jamaican tourism industry remains grateful for her contributions to the development and marketing of our industry.

We remain particularly grateful for her work with the diaspora community, including the staging of reggae music concerts in New York City Central Park's Summerstage.,” said Minister Bartlett.

Marie Deeble Walker worked at the Jamaica Tourist Board (JTB), starting in Kingston in 1979, and was later transferred to the New York office as the advertising relations manager.

“I wish to offer my condolences to her friends, family and loved ones as they mourn her sudden passing.  She was the consummate professional with a very warm and jovial personality. Her passing is a tremendous loss for the industry and for those who knew her personally,” said Minister Bartlett.

At the time of her passing, she was the principal of Turnstyle Marketing and Collections — a boutique marketing and public relations agency that provides destination management and sales support services for a number of Caribbean destinations.

She passed away on July 10 in South Florida, United States. She was 58 years old.