Legislation to be Introduced to Fuel Greater Use of Local Supplies in Tourism
KINGSTON, Jamaica; Tuesday, July 1, 2025: The Ministry of Tourism’s drive to increase the use of local products and services in the hospitality sector, is to receive a major legislative boost. While addressing the 64th annual general meeting of the Jamaica Hotel and Tourist Association (JHTA) at Dreams Rose Hall Resort over the weekend, Minister of Tourism, Hon. Edmund Bartlett told hoteliers and their allied members to expect legislation that will boost the use of local supplies across the industry.
Having long championed Jamaica owning the supply side of its tourism industry, Minister Bartlett said “we are now actively working to make it happen” with the supply capacity level being studied, especially bearing in mind that the hotel sector is now pivoting to boost luxury accommodation.
“This will be achieved through the ministry’s ‘Local First Initiative’ which will pass legislation and implement incentives to ensure greater participation of Jamaican manufacturers, farmers, creatives, and professionals in the tourism supply chain,” Minister Bartlett later explained.
“It’s a new requirement and following that study, the ministry will move to have consultation with entrepreneurial partners in the various areas, and also to look for foreign investments in these areas because we do recognize that the demand is going to be so strong that Jamaica’s capacity alone to supply is not going to be sufficient,” said Minister Bartlett. He is satisfied that: “This approach ensures more local money stays in local hands and circulates through our communities.”
The initiative builds directly on the Agri-Linkages Exchange (ALEX) online platform’s success and Jamaica’s achievement of 40.8% tourism dollar retention.
The ALEX platform connects local farmers directly with hotels, restaurants, and other tourism-linked buyers, helping reduce spoilage, cut imports as well as boost rural incomes, and has been a major win for local farmers, especially those supplying the tourism sector. In the first four months of this year, farmers earned over J$100 million through ALEX and in 2024, farmers supplied 4.3 million kilograms of produce valued at $452.8 million to the tourism industry through the digital platform.
On the matter of the tourism industry pivoting more towards luxury accommodation, Minister Bartlett said the time had come for this new thrust. He said Unico is expected to welcome its first guests in January 2026 and ground is to be broken shortly for the Hard Rock hotel next door.
Meanwhile, the Minister underscored that with over US$4 billion in investments, over the next five years the sector will also see the construction of the mega luxurious 33-storey Moon Palace hotel in the Rose Hall area with Harmony Cove coming on stream in Trelawny. This is in addition to Viva Wyndham in Negril, the Bahia Principe multi-use expansion and two new Sandals properties in Montego Bay and Runaway Bay, as well as a number of existing properties expanding their room count.