MONTEGO BAY, St. James; Thursday November 21, 2019: Two Hundred and fifty (250) hotel workers from Iberostar Montego Bay, attended a pension sensitization session yesterday. The session, spearheaded by Minister of Tourism, Hon Edmund Bartlett, was held as part of an island wide effort to update workers on the next steps for the Tourism Workers Pension scheme.

"Today we had a very strong meeting, the first of a series of sensitization sessions we will undertake for registration for membership of the pension scheme.

We had a full house and we will continue this process island wide to make sure our workers understand the rudiments of the scheme and are prepared for the actual start of registration," said Minister Bartlett.

The two hundred and fifty (250) workers in attendance provided their contact details as an expression of interest and will be notified once full registration begins in January.

"Elements to operationalize the scheme are well underway. The Request for Proposal for the Fund Manager is already out and bids are to come in by next week. The actuary is also being shortlisted and is expected to be appointed in short order," Minister Bartlett added.

Permanent Secretary in the Ministry of Tourism, Mrs. Jennifer Griffith, encouraged the workers to join the scheme by "preparing yourself as it will endow to your own welfare in the long run."

The Tourism Workers' Pension Scheme is designed to cover all workers ages 18-59 year in the tourism sector, whether permanent, contract or self-employed. This include hotel workers as well as persons employed in related industries such as craft vendors, tour operators, red cap porters, contract carriage operators and workers at attractions.

MONTEGO Bay, Jamaica; November 21, 2019:  Tourism Minister, Hon. Edmund Bartlett says that over the next 3 years, the Tourism Linkages Network intends to invest JM$66 million, to develop Jamaica’s Health and Wellness Tourism product.

Speaking yesterday at the opening ceremony for the inaugural Jamaica Health and Wellness Tourism Conference, the Minister noted that, “Jamaica has a genesis in Health and Wellness as a tourism industry, and we want to drive that and spend more time on building it out. Therefore, we will be spending $22 million annually, over the next three years to assist this process.”

The Network will also be working in partnership with industry stakeholders to help Jamaicans create accredited market ready health and wellness tourism services, based on their knowledge of traditional uses of endemic herbs and plants.

“Jamaica has been famous for all these oils that come from our ‘bush’ or herbs. But for us to be able to leverage all of that cultural heritage so that it can have an enormous impact in the tourism space, will be a huge development,” said the Minister.

The Tourism Minister pointed to studies, which have identified to-date, 334 plants growing in Jamaica that can be used for medicinal purposes, with the unofficial list being 366.

“Of these plants, 193 have been tested for bioactivity and crude extracts from samples of these have identified natural products, which are bioactive.

31 of these plants tested were endemic to Jamaica, which possesses the ideal conditions for cultivation of a wide variety of medicinal herbs, more so that 60% of the world’s major medicinal herbs are currently grown in Jamaica,” he said.

This focus on Health and Wellness forms part of the Ministry of Tourism’s mission to expand tourism beyond the traditional “sand, sea and sun” concept. 

“Research has also shown that health and wellness tourism represents one of the fastest growing travel segments. Therefore, we must find ways to better support the enhancement and development of Jamaica’s health and wellness product,” said Minister Bartlett.

The Health and Wellness Network, headed by acclaimed scientist Dr. Henry Lowe, has been working with partners to develop an effective governance framework to make Jamaica’s wellness industry more internationally competitive.

The Network will also be packaging, promoting and marketing health and wellness assets as an important tourism niche area.

The Jamaica Health and Wellness Conference took place at the Montego Bay Convention Centre from November 20 – 21, 2019. It brought together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Health and Wellness Tourism.

Discussions focused on global health and wellness tourism data and insights; Wellness travel experiences; Nutraceuticals; Herbaceuticals; Medical tourism; and the Health and Wellness Tourism value chain.

The Tourism Linkages Network, which is a division of the Tourism Enhancement Fund, organized the event with the assistance of key industry partners.  It is the first event of its kind to take place in the island.

MONTEGO BAY, St. James, Thursday November 21, 2019: United States Ambassador to Jamaica, Donald Tapia and Tourism Minister Edmund Bartlett along with a raft of officials welcomed the commencement of daily nonstop American Airlines service between New York's John F. Kennedy International Airport and Montego Bay's Sangster International Airport today.  

American Airlines flight # 1349 arrived at 11:07a.m today with passengers and crew being treated to a warm welcome by officials complete with a performance by a Jamaican mento band. 

Ambassador Tapia noted that, “The US and Jamaica have had a long history of diplomatic relations which includes strong airlift arrangements. Today is another representation of the strong ties between both countries which will positively impact Jamaica’s tourism and our flagship carrier."

Meanwhile Bartlett welcomed the new service noting that, "The Northeast region continues to be a strong performer for us as a destination in terms of arrivals. For the summer period, May to September 2019, the US market region recorded a 9.3 percent increase in arrivals with 785,055 visitors compared to the 718,531 visitors during the corresponding period last year. During that period, the Northeast outpaced the overall US market and saw an increase of 13.3 percent during the same period. While stopover arrivals from the US also recorded an increase of 11.1 percent for September 2019, the Northeast again outperformed the national average and grew by 18.1 percent. This reintroduced service augurs well for us as a destination." 

Mayor of Montego Bay, Councillor Homer Davis, Mr. Donovan White, Director of Tourism, Dr. Rafael Echvarne, CEO, MBJ Airports Limited, Mr. Omar Robinson, President, Jamaica Hotel and Tourist Association (JHTA), Mr. Wellesley Joseph, AA Senior Regional Manager, Western Caribbean were among the specially invited guests at the flight arrival briefing. 

Meanwhile, Senior Advisor/Strategist, Delano Seiveright pointed out that the new American Airlines service comes within the frame of increased flights between the United States and Jamaica, "There is daily nonstop Delta Airlines service between Detroit, Michigan and Montego Bay starting December of this year. Jamaica has also been benefitting from several other new flight services including new nonstop flights between Dallas, Texas and Montego Bay by Sun Country Airlines; St Louis and Montego Bay by Southwest airlines and increased frequency of flights into both Kingston and Montego Bay by Jetblue and Delta Airlines." 

He further noted that the increasing buoyancy in the tourism space is attributable to Bartlett's consistent piloting of specific growth inducing efforts.  "The include further cementing and also opening up new source markets, including in Latin America and Europe; more new rooms; more new flights, closer collaboration with cruise operators; first-rate relationships with non-traditional players like Airbnb, among other things that represents the very cornerstone of our aggressive tourism growth strategy." 

American Airlines offers its 200 million annual customers 6,800 daily flights to more than 365 destinations in 61 countries from its hubs in Charlotte, Chicago, Dallas-Fort Worth, Los Angeles, Miami, New York, Philadelphia, Phoenix and Washington, D.C.

MONTEGO BAY, Jamaica, Wednesday, November 20, 2019: Jamaica’s drive towards professionalizing its tourism industry is moving towards classifying certified workers for the purpose of improved remuneration.

Through the Jamaica Centre of Tourism Innovation, established by the Ministry of Tourism, 1300 workers have so far been certified as professionals in their respective disciplines. Minister of Tourism, Hon Edmund Bartlett says “the next move is to classify the workers.” This will see them being graded according to classification.

This was outlined by Minister Bartlett at a long service awards for 78 employees of the Round Hill Hotel and Villas last night. He said a lot of emphasis was being put on training as “We are building a professional institution as well as a professional industry.”

Mr. Bartlett said at the point of the workforce being classified and remunerated according to classification “We would now have a brand new labour market arrangement in tourism.” He explained that a new approach will have to be taken when employing certified professionals in the industry with regards to tenure of service. “It would be a brand new ball game to emerge in tourism,” he said, noting that unlike in former years, the industry had moved away from employing on a seasonal basis.

The tourism Minister said the underlying factor behind all that was being done, was to put people at the center because it was the people who made everything happen.

“You were the pioneers; you were the ones who caused Jamaica to be what it is today in terms of our tourism standing in the world and our stature as a major tourism destination,” he told the workers with records of service ranging from 10 to 45 years, at the 66-year-old hotel.

With the development of artificial intelligence (AI) globally and talk that the new tourism is going to be all about automation, Mr. Bartlett opined that while robotics could help to do better and make it easier and more efficient “they cannot replace the people of tourism because tourism is about people.” 

Regarding visitor arrivals, he reiterated that Jamaica was now having year-round tourism and with record numbers in succeeding years, arrivals should hit the 4-million mark this year. He said last month a historical 250,000 tourists came to Jamaica when in former years hotels, would have been closed and workers laid off.

He said tourism was now the number one industry in Jamaica, projecting to earn this year US$3.7 billion, leading in contribution to gross domestic product and “Today is the largest contributor to the economic growth of Jamaica.”

Minister Bartlett shared with the Round Hill workers that “For the first time in our history Jamaica is leading the world in terms of worker safety and security.” The Tourism Workers Pension Plan which is expected to be fully operational in early 2020, is a major contributor to that and “Sets an example to the entire world as to the type of social security and safety net that can be provided for the workers of this industry,” he expressed with pride.

MONTEGO BAY, St. James; Friday November 15, 2019: Minister of Tourism, Hon Edmund Bartlett has announced that Karisma Hotels and Resort is set to break ground in the first quarter of next year, for their 4,800-room multi-resort development project in St. Ann. The project represents a near US$1Billion dollar investment.

The popular luxury chain has 26 properties in Latin America, the Caribbean and Europe under several brands, including El Dorado, Azul, Generations, Sensatori and Nickelodeon.

Minister Bartlett, who made the announcement at the opening day of the Caribbean Hotel Investment Conference and Operations Summit (CHICOS), said, “This has been a long awaited announcement and I am pleased that with all the necessary approvals granted, this mega project will begin to get on the way.”

This will be a series of hotels in Llandovery in St. Ann and we are excited as this addition of rooms will ensure we remain on target to securing 15,000 rooms by 2021; bring more visitors and create more jobs.”

The Caribbean Hotel Investment Conference & Operations Summit (CHICOS) is reputed as the premier hospitality conference in the region. Having just completed its 8th edition, CHICOS brings together nearly 300 regional and international investors and operators, as well as the region’s leading decision makers

Following a digital presentation of the Sugarcane Bay design during the opening day of CHICOS before scores of local and international tourism industry investors, Vice President of Corporate Affairs and Business Development of Karisma Hotels and Resorts, Mr. Ruben Becerra, was firm in the chain’s excitement at finally getting the development underway.

Senior Advisor and Strategist for Tourism, Delano Seiveright noted that in addition to Minister Bartlett,  Prime Minister Andrew Holness; Minister Daryl Vaz; Shovel Ready Programme lead and Chairman of the Jamaica Tourist Board, John Lynch; JAMPRO and a raft of other key government stakeholders worked diligently in getting the large and multifaceted project to implementation stage thereby fully opening the door for the creation of thousands of new jobs and lucrative contracts for many local stakeholders.

Karisma Hotels & Resorts plans to operate 35 resorts worldwide by 2020, building on recent growth in the Caribbean and Mexico.

MONTEGO BAY, St. James, Friday November 15, 2019: Minister of Tourism, Hon Edmund Bartlett has reiterated his call on tourism investors to look beyond developing hotels while batting for regional tourism investment.

In a jovial welcome to some 300 investors from across globe gathered for the Caribbean Hotel Investment Conference & Operations Summit (CHICOS) at Secrets Wild Orchid Resort Wednesday night [November 13, 2019], Minister Bartlett made a pitch for them to invest in the heavily tourism dependent Caribbean region, but more so in Jamaica.

He expressed happiness at having them “here in Jamaica for us to talk a little bit about investment but more so to leave some contracts behind. We want to make sure that some new properties are established in the region.”

He said given that the Caribbean is the most tourism dependent region in the world, “This meeting of investors is of tremendous importance to us because what you’re doing is helping to enhance the wellbeing of the Caribbean by forcing investment in the key area that is driving the economy of the region.”

Through such investment, said Minister Bartlett, they would be helping to create jobs, to enable stability but more so, build the capacity of the people of the region to offer more.

He anticipated the two-day summit being spent “looking carefully not just as investment in the traditional sense … but I want us to look beyond rooms because for tourism to become truly inclusive and to enable the development and the enrichment of the people of the region, we have to invest on the supply side.” He reinforced that unless there was a building of the capacity to absorb the demand that tourism brings, “then tourism will be a negative industry in the region.”

Minister Bartlett noted that the region was both a heavy driver of foreign exchange as well as a heavy user and “and unless we create the linkages to stop the leakages of foreign exchange then the region will be poorer for tourism instead of being richer and so investment discussions must be to enrich the Caribbean and to create for us the opportunities to realize our best selves and to earn and achieve prosperity.”

Meanwhile, President of JAMPRO, Diane Edwards said apart from CHICOS there was no other major event in the Caribbean that focusses on investment in tourism. She said the Caribbean has long been an outstanding tourism destination “but we have not focused so much on the business side of things and that would be done over the next two days.”

Minister of Industry, Commerce, Agriculture and Fisheries, Hon Audley Shaw also welcomed the CHICOS delegates, noting that there were linkages between his portfolio responsibilities and tourism.

Chairman of the Caribbean Tourism Organization (CTO) and Minister of Tourism for St Lucia, Dominique Fedee and Bahamas Tourism Minister, Dionisio D’Aguilar also joined Minister Bartlett in wooing the tourism investors.

MONTEGO BAY, St. James; November 14, 2019: The architects of Jamaica’s largest integrated tourism real estate development, the Keith and Paula Russell led Amaterra Jamaica Group, have entered into a hotel management operator agreement with award-winning global travel company, Marriott International.

The official signing took place this evening in Montego Bay in the presence of Tourism Minister Edmund Bartlett, Industry Minister, Audley Shaw, JAMPRO President Diane Edwards and JAMPRO Board Directors Delano Seiveright and Ian Levy.  

Responding to consumers’ growing desire around the world for premium, worry-free vacations, Marriott International announced in August that it is launching an all-inclusive platform to serve this increasingly popular vacation segment. Based in Bethesda, Maryland, USA, Marriott International’s portfolio currently encompasses more than 7,200 properties under 30 leading brands spanning 134 countries and territories.

The company plans to build its new platform by leveraging seven of its established full-service and luxury brands.

In partnering with Amaterra Jamaica Limited, Marriott will further expand its all-inclusive portfolio in popular, leisure destinations worldwide and bring the first Marriott Hotels branded all-inclusive property to Jamaica, providing its 137 million Marriott Bonvoy members with the opportunity to enjoy a new vacation option in the popular destination.

Amaterra’s 800-room flagship development will be located 25 miles east of Montego Bay’s Sangster International Airport on the island’s north coast and is set on two miles of white sand beach. Construction is expected to begin in the first quarter of 2020 and completed in 2022.

Tourism Minister Edmund Bartlett noted that the development forms a key part of the, "Largest expansion of hotel room stock in Jamaica's history representing the most powerful week in investment developments for the tourism industry, with the Marriot's entry being a major step in the right direction." Bartlett also listed an array of initiatives already bearing fruit in deepening linkages, broadening human capital development for tourism workers and spreading the benefits of tourism further afield.

Commenting on the partnership with Marriott International, Amaterra Group Chairman Keith Russell noted, “The Amaterra Group is excited to welcome Marriott International as our Hotel Management Operator. The Marriott brand is internationally renowned and well respected and we couldn’t be happier to have them on board and be one of their first all-inclusive properties globally. This is a great step not only for Amaterra but also the Jamaican tourism industry and we look forward to partnering with Marriott’s other iconic brands as we go forward.” 

Laurent de Kousemaeker, Chief Development Officer for Marriott International in the Caribbean and Latin America, remarked, “We are thrilled to partner with Amaterra on this exciting project.  Jamaica is a key destination for our new All-Inclusive brand extensions. We are pleased to start off with a flagship Marriott All-Inclusive resort project and confident that Amaterra has the vision to bring it to life on the island.”

MONTEGO BAY, Jamaica; November 12, 2019:  Minister of Tourism Hon. Edmund Bartlett says internationally acclaimed Bishop TD Jakes is looking at staging his flagship leadership conference in Jamaica next year.

The announcement was made at a special brunch, organized by Jamaica Vacations at Royalton Resort, for Bishop Jakes who docked in Trelawny with over 1800 guests as part of his Faith and Family Caribbean Cruise.

Thomas Dexter Jakes, more popularly known as TD Jakes, is a pastor, author and filmmaker. His Potter's House in Dallas, Texas, is one of America's fastest growing megachurches, with more than 30,000 members,

"As Jamaica continues to diversify its product offerings to suit the passion points of our visitors, developing faith based tourism is high on our priority list. Many people travel for religious reasons.

I am therefore honoured that Bishop TD Jakes has indicated his interest to host his mega conference in Jamaica, which will attract thousands locally and overseas," said Minister Bartlett.

The World Tourism Organization (UNWTO) estimates that 300 to 330 million people travel for religious purposes every year.

Bishop TD Jakes' church services and evangelistic sermons are broadcast on The Potters Touch, which airs on lightsource.com, the Trinity Broadcast Network, Black Entertainment Television, the Daystar Television Network and the Word Network.

"We are excited about the possibilities of having some events in Jamaica that I think would be of interest not only to Jamaicans.

We are interested in leadership development, where business and faith can collaborate to create a more wholesome atmosphere," said Bishop TD Jakes.

Minister Bartlett added that, "Jamaica will be the ideal location for this mega conference given the island's Christian and religious culture.”

LONDON, United Kingdom; November 7, 2019:  Minister of Tourism, Hon Edmund Bartlett has secured airlift arrangements with Condor Airlines as part of efforts to lessen the impact of the recent collapse of Thomas Cook, the 178-year-old British tour operator.

The announcement follows a meeting with Condor Airlines and the Jamaica Tourist Board during World Travel Market yesterday.

“Following discussions yesterday, Condor Airlines has agreed to pick up the fallout of seats from Thomas Cook in Germany and continental Europe. We also had further discussions about the possibility of additional flights out of the region,” said Minister Bartlett.

Condor Airlines, a subsidiary of the defunct Thomas Cook, has been the most consistent carrier to Jamaica from Germany over the last twenty (20) years with bi weekly services. Despite its parent company Thomas Cook Group filing for insolvency, the airline continues to operate after securing a bridging loan from the German government.

“This arrangement forms part our overall strategy to ensure that we continue to mitigate the impact of this fall out. We have already met with all our key partners, our three major airlines – Tui, Virgin, and British Airways – and we have completely restored all the seats that would have been lost for the period,” said Minister Bartlett.

Based on these arrangements with airlines, tour operators, and travel agencies, Jamaica will be out of danger in terms of airlift not only for the rest of the year, but for the winter tourist season.

The collapse of Thomas Cook left a large number of travellers stranded across the world. Visitors to Jamaica were brought home to the UK on special free flights or booked onto another scheduled airline, at no additional cost.

LONDON, United Kingdom; November 7, 2019:  Minister of Tourism, Hon Edmund Bartlett has announced that Jamaica and the Republic of Panama are set to establish a multi destination arrangement, as part of efforts to strengthen tourism relations between both countries.

This announcement follows discussions with Minister of Tourism for Panama, His Excellency Ivan Alfaro, and Minister Bartlett at the World Travel Market (WTM) in London yesterday.

“Multi destination tourism is a strategy to increase the product offerings of the respective destinations but more so to enable better air connectivity between markets, particularly for long haul destinations. With this multi destination arrangement, Panama will become a hub for long haul flights and Emirates and Air China are among the two targeted carriers,” said Minister Bartlett.

The Jamaica Tourist Board and the Panamanian Tourism Authority will meet to conclude details of the arrangement by January 2020 for signing during FITUR in Spain.

“The second area of collaboration will be to explore how we can better leverage the Jamaican Diaspora that has contributed to the cultural enrichment of Panama.

The third and final area of collaboration will be resilience building in the region, which will include the establishment of a satellite Global Resilience and Crisis Management Centre at an agreed university in Panama,” added Minister Bartlett.

Jamaica has had diplomatic relations with Panama since 1966. Currently, COPA Airlines, which is the flag carrier of Panama, operates eleven (11) flights weekly into Jamaica.

The WTM is a major promotional platform for the JTB and features many Jamaican companies, creating the ideal opportunity to meet industry professionals and conduct business deals.

Minister Bartlett, who is participating in WTM as part of efforts to increase outbound travels from the UK, Northern Europe, Russia, Scandinavia and Nordic region to grow arrivals from these markets, will return to the island on November 8.