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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Bartlett and Shaw to Get More Local Products in Hotels

KINGSTON, Jamaica; June 19, 2018: Minister of Tourism, Hon. Edmund Bartlett says his Ministry will be working closely with the new Minister of Industry, Commerce, Agriculture and Fisheries, Hon. Audley Shaw, to ensure that imports to the tourism sector see a drastic reduction in the near future.

Bartlett to Meet Key Tourism Stakeholders to Discuss Entertainment Concerns

KINGSTON, Jamaica; June 13, 2018: Minister, Hon. Edmund Bartlett will, starting today, meet with key tourism stakeholders as part of efforts to discuss concerns raised about entertainers hired within hotels.

IAC Endorses Global Tourism Resilience and Crisis Management Centre

MONTEGO BAY, Jamaica, June 7, 2018: With more than 70-members strong, the Insurance Association of the Caribbean (IAC) has endorsed the Global Centre for Tourism Resilience and Crisis Management, which will be housed at the University of the West Indies, Mona Campus.

Bartlett calls for New Architecture for Caribbean Tourism

NEW YORK, New York; June 07, 2018: Tourism Minister, Hon. Edmund Bartlett has called for a new architecture as it relates to Caribbean Tourism so as to add more value to the touristic experiences and increase growth.

RECORD 1 MILLION STOPOVER TOURIST ARRIVALS IN 5 MONTHS

KINGSTON, Jamaica; June 6, 2018: Jamaica tourism performance has hit yet another record with Tourism Minister, Edmund Bartlett today pointing out that stop over arrivals for the first five months of the year, January to May surpassed a million standing at roughly 1,025,997, representing a 5.5% increase over the same period last year.

Capacity to Recover Swiftly Crucial to Tourism Resilience in the Caribbean, says Bartlett

NEW YORK, New York; June 06, 2018: Tourism Minister, Hon. Edmund Bartlett says the Caribbean needs to look at resilience in the advent of global disruptions such as natural disasters in a new way to ensure recovery and sustainability of the tourism sector.

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