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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Jamaica’s Tourism Linkages Network Praised at Asian Conference

KINGSTON, Jamaica; May 17; 2018: Tourism Minister, Hon. Edmund Bartlett says Jamaica’s Tourism Linkages Network received positive feedback during the 9th Asian Leadership Conference (ALC), being hosted at the Walkerhill Hotel, in South Korea.

Jamaica Ready to Become ‘Smart Tourism Destination’

MONTEGO BAY, Jamaica; Wednesday, May 16, 2018: Acknowledged as the leader in tourism innovation in the Caribbean, Jamaica is now set to embark on the road to becoming a smart destination.

Bartlett Calls for a 'Holistic Sustainable Tourism Roadmap for Asia'

KINGSTON, Jamaica; Wednesday, May 16, 2018: Speaking at the 9th Asian Leadership Conference on Globalisation in Crisis: Navigating the World with New Opportunities in Seoul, South Korea, Min the Hon Edmund Bartlett called for the need for a 'Holistic Sustainable Tourism Roadmap for Asia'.

New Architecture to Meet Tourism Demands

KINGSTON, Jamaica, Tuesday, May 15, 2018: The Ministry of Tourism has restructured some of its key agencies to meet changing demands of the global tourism markets.

Unprecedented Tourism Growth Exceeding Targets

KINGSTON, Jamaica, Monday May 14, 2018: Tourism continues to experience unprecedented growth as the industry plays a lead role in the government’s growth agenda. With three years into a five-year expansion plan set by Tourism Minister, Hon Edmund Bartlett, projections are being exceeded.

Tourism Demand Study to Look at Needs of the Industry

MONTEGO BAY, St. James; May 11, 2018: Tourism Minister, Hon. Edmund Bartlett has tasked the Tourism Linkages Council to complete the tourism demand study by August this year.

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