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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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TEF Rewards Holland High With $J2.5M Computer Equipment

FALMOUTH, Trelawny, Friday, July 6, 2018: The importance of safeguarding the environment was underscored by Executive Director of the Tourism Enhancement Fund (TEF), Dr Carey Wallace at the official opening of a computer room furnished with 27 laptops and other computer equipment valued at $2.5 million to the Holland High School on Tuesday July 3, 2018. The computer room has also been outfitted with a projector and screen with surround sound.

Tourism Booms Despite Enhanced Security Measures

MONTEGO BAY, St. James; Friday July 6, 2018: Quick, aggressive and sustained interventions by the Edmund Bartlett led Ministry of Tourism and the Jamaica Tourist Board, to counter some effects of enhanced security measures implemented in the parish of St. James in January of this year, have proven successful.

Resilience through Tourism Summit Endorses the Global Centre for Tourism Resilience and Crisis Management

KINGSTON, Jamaica; June 29, 2018: Jamaica’s Tourism Minister, the Hon. Edmund Bartlett announced the unveiling of The Global Centre for Tourism Resilience and Crisis Management during the Resilience for Tourism Summit in Amman, Jordan this week to astounding endorsement from the international tourism community.

Bartlett Appoints PWC Senior Exeutive to Guide Expanded Tourism Working Group

KINGSTON, Jamaica, June 25, 2018: Prominent PricewaterhouseCoopers (PWC) partner, Wilfred Baghaloo, has been appointed by Tourism Minister Edmund Bartlett to lead technical arrangements for a Tourism Working Group assessing various issues in Jamaica’s rapidly growing tourism sector.

Tourism Linkages Network Trains 26 Hotel DJs

KINGSTON, Jamaica; June 22, 2018: Entertainment in the island’s hotels received a boost, with the certifying of 26 hospitality workers, who participated in the inaugural Tourism Linkages Network's DJ Capacity Enhancement Training Programme.

September Opening for Tourism Crisis Management Centre

KINGSTON, Jamaica; June 20, 2018: Tourism Minister, Hon Edmund Bartlett says the Global Centre for Tourism Resilience and Crisis Management is expected to be operational in September of this year, with an official launch scheduled for January 2019, during the Caribbean Travel Marketplace, which will be held at the Montego Bay Convention Centre.

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