Government of Jamaica

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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Tourist Arrivals Increase by 9% in January

MONTEGO BAY, Jamaica; February 1, 2019: Tourism Minister, Hon. Edmund Bartlett says recent figures from the Jamaica Tourist Board (JTB) reveal that Jamaica welcomed 202,192 visitors in January, which represents a 9% increase over the same period in 2018.

OAS Launches US$500,000 Project to Build Resilience of Caribbean SMTEs

MONTEGO BAY, Jamaica; January 31, 2019: The Organization of American States (OAS) has launched a US$500,000 project to assist the region’s small and medium tourism enterprises (SMTEs) to build resilience to natural disasters.

Prime Minister Calls for Greater Collaboration for Sustainable Resilience in Tourism Sector

MONTEGO BAY, Jamaica; January 31, 2019: Prime Minister of Jamaica, the Most Hon. Andrew Holness says that greater effort has to be placed in strengthening linkages with key industries to create a more resilient and sustainable tourism industry.

Tourism is Providing Opportunities for SMTES – says Bartlett

MONTEGO BAY, Jamaica; January 30, 2019: Tourism Minister, Hon. Edmund Bartlett says tourism is driving positive change by creating jobs and injecting revenue into local communities while helping to spark innovation and provide opportunities for Small and Medium Tourism Enterprises (SMTEs).

Tourism Minister Calls for Ongoing Investments in Tourism

MONTEGO BAY, Jamaica; January 30, 2019: Tourism Minister, Hon. Edmund Bartlett, says tourism has to be sustained and this requires ongoing investment to improve existing products and develop new ones.

PM, Bartlett welcome return of EP hotel model

MONTEGO BAY, Jamaica, Tuesday, January 29, 2019: Prime Minister Andrew Holness and Minister of Tourism, Hon Edmund Bartlett have welcomed the return of the EP (European Plan) model of hotels as part of the expanding tourism industry.