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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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1 Million Visitors and US$800M earned in 9 weeks

MONTEGO BAY, Jamaica, Tuesday, March 12, 2019: With visitor arrivals for the first nine weeks of this year exceeding one million and Jamaica being the first Caribbean destination to achieve this result, Minister of Tourism, Hon Edmund Bartlett says the tourism industry has reached the peak of its growth. Earnings for the nine weeks have been put at US $800 Million.

Resilience Centre Board of Governors Announces 2019 Projects

KINGSTON, Jamaica; March 08, 2019: Board Members and associates of the Global Tourism Resilience and Crisis Management Centre (GTRCMC) had their second meeting, in Berlin, Germany today to discuss their major projects, which will be completed this year.

Jamaica is PATWA’s Destination of the Year

KINGSTON, Jamaica; March 07, 2019: Jamaica was today presented with the Pacific Area Travel Writers Association’s (PATWA) International Travel Award for Destination of the Year, in Berlin, Germany.

Bartlett Named PATWA’s Tourism Minister of the Year for Sustainable Tourism

KINGSTON, Jamaica; March 07, 2019: Tourism Minister Hon. Edmund Bartlett was today awarded the Pacific Area Travel Writers Association’s (PATWA) Tourism Minister of the Year for Sustainable Tourism in Berlin Germany.

Bartlett to Address Delegates at ITB Berlin

KINGSTON, Jamaica; March 05, 2019: Tourism Minister Hon. Edmund Bartlett departs the island today to participate in the International Tourism Bourse (ITB), in Berlin, Germany, where he has been invited to be a guest speaker at the ‘International Seminar on Global Tourism’s Trends and Challenges.’

Blue Mountain Coffee for Jamaica’s Cruise Visitors

KINGSTON, Jamaica; March 4, 2019: All cruise passengers disembarking at Jamaica’s main ports will soon be treated to a cup of Jamaica’s world famous Blue Mountain Coffee. The Ministry of Tourism is currently in discussions with two local coffee companies to roll out this new gastronomy initiative across the island.

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