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PS in the Ministry of Tourism, Jennifer Griffith (2nd right) engages in a lively discussion with Bishop Everton Lawrence of Faith Temple Assemblies of God (left), Junior Minister of Tourism and Montego Bay High School student, ThaeJadore Kerr (2nd left) and member of the Board of Directors for Jamaica Vacations (JAMVAC), Tricia-Ann Bicarie, following yesterday’s (September 27) Thanksgiving Church Service to mark World Tourism Day and kickstart Tourism Awareness Week 2026, which runs from Sept 27 – Oct 3.

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AI and Other Digital Technology Being Used to Transform Tourism Sector - Bartlett

Thanksgiving Church Service Kickstarts Tourism Awareness Week 2026 MONTEGO BAY, Jamaica; Monday, September 28, 2026: Minister of Tourism, Hon. Edmund Bartlett, has stressed that artificial intelligence and other digital technology are being used to strategically transform Jamaica’s tourism sector. This as the Ministry of Tourism, its public bodies and industry stakeholders, joined global partners in marking the annual UN-Tourism backed World Tourism Day (WTD), with a thanksgiving church service yesterday (September 27). The service also officially kick-started Tourism Awareness Week (TAW) 2026, being observed from September 27 to October 3, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” in keeping with the theme selected by UN Tourism for WTD. In a message read by Permanent Secretary in the Ministry of Tourism, Jennifer Griffith, Minister Bartlett said the ministry was “actively leveraging AI and digital technology to modernise the sector through key initiatives such as real-time concierges, deploying multilingual digital concierges, and structured content to optimise visitor bookings, as well as predictive analytics.”

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Major Tourism Attraction to be developed around birthplace of Jimmy Cliff

MONTEGO BAY, St. James; March 29, 2019: Tourism Minister, Hon Edmund Bartlett has indicated plans to fully develop the community of Somerton in St. James, where cultural icon Jimmy Cliff was born, as a major tourism attraction.

JAMAICA VOTED ONE OF THE BEST DESTINATIONS IN THE WORLD BY TRIPADVISOR

KINGSTON, Jamaica; March 27, 2019: Jamaica has been listed in the Top 25 Best Destinations in the World for 2019 on renowned travel website TripAdvisor. The island is the only country in the Caribbean to do so, and ranks among destinations such as London, Rome and Paris.

Bartlett Welcomes Tourism Graduate School for 2020

MONTEGO BAY, St. James; March 22, 2019: Tourism Minister, Hon Edmund Bartlett has welcomed the establishment of a Graduate School of Tourism by 2020, which will be based at the University of the West Indies’ Western Campus.

Tourism Linkages Speed Networking Event Yields over $630 million in contracts for Local Entrepreneurs

KINGSTON, Jamaica; March 21, 2019: Tourism Minister, Hon. Edmund Bartlett yesterday revealed that his Ministry’s Tourism Linkages Speed Networking event has resulted in local Small and Medium Tourism Enterprises (SMTEs) negotiating contracts valued at over $630 million, over the past three years.

Tourism Driving Economic Growth through Events and Experiential Activities

KINGSTON, Jamaica; March 18, 2019: Tourism Minister, Hon Edmund Bartlett says Jamaica’s tourism industry has benefitted tremendously from the recent staging of mega culinary and entertainment festivals.

Bartlett Lauds Tourism Service Excellence Finalists

Kingston, Jamaica; Friday March 15, 2019… Tourism Minister Hon Edmund Bartlett has lauded the contribution of the finalists who will vie for the coveted award of national champions in the Tourism Service Excellence Awards (TSEA) on March 30.

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